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Issue 134 | Week 1 - February 2012

 
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Sign Africa Roadshow
34TH ANNUAL LOERIE AWARDS AND PENDORING AWARDS MOVE TO CAPE TOWN
Creative excellence will be rewarded in the Mother City as the Loeries announces plans to expand the experience in Cape Town this year, incorporating the Loeries Judging Week and Seminars, as well as welcoming the Pendoring Awards to Creative Week Cape Town.
Antalis
OUTSMART OUTDOOR ADVERTISING JOINS CREATIVE FORCES WITH PROVANTAGE
Outsmart, a media owner with the exclusive advertising rights to a number of sought-after taxi ranks, has joined forces with Provantage Out of Home Media, adding more state-of-the-art, exclusive sites to its portfolio. Now in its fifth year of business, Outsmart offers branding and advertising opportunities in large format media types. The company boasts over 100 sites (mostly concentrated in the rank environment) predominantly in Gauteng and North West Province, including the highly sought after Baragwanath taxi rank.
MALL ACTIVE BRINGS DOVE HAIR RANGE TO SHOPPERS
Mall Active, the in-mall activation specialist, was selected by Out of Home specialists Kinetic to place Dove’s new range of shampoo and conditioner directly into the hands of consumers by using face-to-face mall activations in select shopping malls across the country. The activations gave shoppers the opportunity to obtain free samples of both products while being educated on the advantages of Dove’s Damage Therapy Intensive Repair Shampoo and Conditioner.
RIP JOHN FARQUHAR - MEDIA STATEMENT FROM THE ACA
John Farquhar, founder of AdVantage magazine and a legend in the Ad industry, passed away on Saturday, 28 January 2012, a few months short of his 85th birthday.
 WONSA
SCOOP AND BRANDYOURCAR.COM CREATE NEWSWORTHY CAMPAIGN
Unlimited subsidiary brandyourcar.com has raised awareness of Media24’s new English Sunday tabloid, Scoop Magazine, with its moving media campaign. Briefed to advertise Scoop Magazine to consumers aged 25 to 50 in the LSM 7 – 10 category who sit in peak hour traffic, brandyourcar.com has implemented the campaign creative across 20 privately owned vehicles in Durban and Johannesburg.
CHRISTIE JUMPSTART SOFTWARE SOLUTION UNLOCKS POTENTIAL OF LARGE FORMAT DIGITAL CANVASES
Christie has launched its Christie JumpStart content management solution at the Integrated Systems Europe (ISE) show in Amsterdam. JumpStart makes it easy to put stunning, high resolution content onto a multi-display or tiled digital canvas. The software targets architectural markets including museums, universities, stadiums, corporate offices and retail stores needing high resolution, reliable content playback across large video walls. Rental stagers will also benefit from JumpStart’s speed and ease of setup, and support for unique display configurations.
THIS WEEK'S CREATIVE QUOTE

Be influenced by nothing but your clients' interests. Tell them the truth. - Arthur C. Nielsen

USERS CHOOSE WINNING WRAP DESIGN FOR FESPA MOTORHOME
FESPA's online community has chosen the winning Wrap design to be wrapped onto the FESPA Wrap Rally motorhome. The design, which was one of three designs posted on the site, got the most votes from the community and now FESPA's printers and wrappers will turn the FESPA Wrap Rally bus into a one-of-a-kind creation.
BLACK BOX LAUNCHES ICOMPEL WDS: WEARABLE DIGITAL SIGNAGE
The iCOMPEL WDS lets companies enhance one-on-one sales interaction and delivers personalised video messages through a screen that you wear. It also enables you to create eye-catching tags that take your B2B or B2C marketing to the next level.
CLASSIC PHOTOSHOP TUTORIAL: HOW TO CREATE AN 'ALICE IN WONDERLAND' INSPIRED ARTWORK

Alice in Wonderland is one of the most popular fantasy stories told all over the world! In this tutorial you will learn how to create a Wonderland inspired photomanipulation using masks, blending modes and adjustments. You'll be taken through using transform, warp and blur to create perspective and the effect of movement. Finally, a series of adjustments is applied to give the image a unified tone and style.

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