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Issue 135 | Week 2 - FEBRUARY 2012

 
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Sign Africa Roadshow
GRAFFITI REFURBISHES JUST LETTING'S IMAGE WITH BRANDED VEHICLES
Graffiti has given Just Letting, a division of the Just Property Group, a fresh new look by branding the vehicles driven by rental agents and franchise owners with a bold new brand image. The branded vehicles form part of the Just Property Group’s new brand-building exercise aimed at generating interest and awareness around the array of property related services offered by the Group, as well as to emphasis their status as South Africa’s fastest growing property brand.
Antalis
FORGOOD GETS FIRST STREET POLE ADVERTISING CAMPAIGN WITH ADREACH
Forgood.co.za has engaged in its first-ever Street Pole Advertising campaign with the assistance of ADreach, South Africa's street pole advertising specialists. This campaign will see the charitable service take possession of 90 signs throughout Johannesburg. These Street Pole Advertisements will be seen lining main roads and busy intersections for a 12-month period, featuring striking design and headlines, carrying commanding messages such as, 'Make Good Happen', 'Give as Good as you Get', and 'Connect and Affect'.
OSRAM LIGHTS UP SIEMENS BAOBAB TREE, SENDING A MESSAGE OF HOPE AND SUSTAINABILITY
OSRAM was proud to light up the Siemens Baobab tree with 3 000 high-efficiency Osram LED lights that were powered by solar panels at the 17th Conference of the Parties of the UN Framework Convention on Climate Change (COP17), which took place from the 28th of November to the 9th of December in Durban. Siemens commissioned renowned South African artist, Daniel Popper to design and build the massive sculpture that was inspired by the African Baobab tree.
THE DEPARTMENT OF EDUCATION SCORES PERFECT RESULTS WITH Z-CARD®
The Department of Education in the Eastern Cape tasked PocketMedia® Solutions to produce a credit card-sized Z-CARD® to motivate and assist Matric learners during their exam preparation.
 Viscom Africa
LENOVO GETS 'CAN DO' CAMPAIGN WITH PRIMALL MEDIA
Unlimited’s shopping mall advertising specialist, Primall Media, has provided Lenovo with a 'can DO' advertising campaign, assuring that the advertising message is communicated to tech savvy youth across the country. Considering that Lenovo is at the forefront of technology, it stands to reason that they would be one of the first advertisers to take advantage of advertising on Primall’s new leading edge HD Video Wall and Skyscrapers at Sandton City.
RIGHT STUFF LAUNCHES ROTATING BANNER
The company has launched its Rotating Banner. With the concave design of the fabric between the 4 fins, the banner provides a greater branding area for maximum visual impact. It can also be used indoors as a fantastic 3D display. The 8kg banner is 2m high, takes seconds to erect and folds into a small carry-bag.
 WONSA
THIS WEEK'S CREATIVE QUOTE

"You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place." - David Ogilvy

VISTA SYSTEM OFFERS NEW LED ILLUMINATION KIT
Vista System International, a world leader in Modular Curved Frame Technology (MCFT), now offers its customers a new LED illumination kit as an alternative low voltage solution to illuminate its Vista Light line of products. The LED kit consists of an adhesive LED band as well as a power supply; it is fixed to the sign structure along the aluminum profiles and end caps.
DSE TO PRESENT CONTENT UNIVERSITY SEMINAR PROGRAMME AND WORKSHOPS
Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated exclusively to digital signage, interactive technology and digital out-of-home networks (DOOH), will present an all new Content University Seminar Programme and Hands-On Content Workshops which will offer sourcing, creative solutions and programming guidance for network operators. The expo will be held from 6-9 March 2012 at the Las Vegas Convention Centre in Las Vegas.
3M COMMERCIAL GRAPHICS IS SGP'S NEWEST PLATINUM PATRON
3M Commercial Graphics has joined Sustainable Green Printing Partnership (SGP), a non-profit organization providing sustainability certification in the graphic communications industry, as a Platinum Patron.
CLASSIC CORELDRAW TUTORIAL: BIG, BIGGER, BIGGEST!

By Mohammed Jogie

In this week's tutorial, we reach for the sky with billboard advertising. We'll look at preparing content for billboard advertising and what exactly needs to be done in CorelDraw. (PDF download).

FUNNY SIGNS OF THE WEEK

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Viscom Africa