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Issue 136 | Week 3 - February 2012

 
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Sign Africa Roadshow
CONTINENTAL OUTDOOR GETS MOTOROLA IN TOUCH WITH CONSUMERS
Continental Outdoor Media has helped to differentiate Motorola's outdoor advertising RAZR campaign amid airport advertising clutter at OR Tambo International Airport.
Antalis
EXPAND A SIGN GETS NEW LOGO

The familiar orange swishes and techno blue font of the Expand a Sign logo are something that loyal customers and the Expand a Sign family have come to recognise and associate with superior quality branding products for more than a decade. 2012 is going to be a big year for Expand a Sign branding and the company has some great plans, so it was the perfect time to revive and revitalise the company image and bring it into the 21st century.

PRIMALL MEDIA ENSURES HYDRAULICS CLOTHING RANGE IS ON TREND
To promote the exciting Cipo and Baxx designer clothing brand now available in Sandton City, Hydraulics, the exclusive and upmarket fashion retail store has engaged the expertise of Primall Media, Unlimited’s shopping mall advertising experts.
 Viscom Africa
GRAFITYP LAUNCHES NEW WEBSITE
Grafityp's new website showcases the GrafiWrap Car Wrapping system and the Graficast Automotive and Deco films.
FASHION MEDIA AWARDED EXCLUSIVE ADVERTISING RIGHTS IN GREENSTONE
Fashion Media, Unlimited’s in-store advertising partner for Edgars and Red Square stores, has been awarded the exclusive interior advertising rights to the newly launched Edgars outlet in Greenstone shopping centre in Johannesburg.
THIS WEEK'S CREATIVE QUOTE

'Display advertising and the movies, though they may dull the wits, certainly stimulate the eyes.' - John Dos Passos

FESPA ANNOUNCES WINNER OF FABRIC 2012 T-SHIRT DESIGN COMPETITION
Veronique Verdyck from PAS Belgium has been announced as the winner of FESPA's T-shirt design competition and is set to become part of FESPA history as her design will be printed and showcased as the official FESPA Fabric 2012 t-shirt.
GSK SIGNS THREE MONTH ADVERTISING CAMPAIGN WITH X/PROCURE®
X/Procure is bringing GlaxoSmithKline's products directly to pharmacists. The pharmaceutical and healthcare company has signed Unlimited subsidiary X/procure® to conduct a three-month advertising campaign via its electronic procurement software installed in over 63% of SA pharmacies. Because of the location of the X/procure® system within dispensaries, GSK’s medicines can be advertised directly to pharmacists.
BRAND IQ DONATES CAMPAIGN BANNERS TO TSWELOPELE SA
Brand IQ has helped Tswelopele SA, an organisation dedicated to finding solutions to the problems of urbanisation, rampant poverty and homelessness, by donating its previous-campaign banners to the organisation.
WONSA
CLASSIC INDESIGN TUTORIAL: HIGHLIGHTED TEXT EFFECT

Sometimes using a highlighted effect text gives a stronger emphasis and style to your design. In this quick tip we are going to achieve that effect by utilizing Paragraph Rules in Adobe InDesign. Let’s begin!

FUNNY SIGNS OF THE WEEK

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Viscom Africa