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Issue 137 | Week 4 - February 2012

 
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Sign Africa Roadshow
NOVEMBER 1 PARTNERS WITH FASHION MEDIA FOR CLINIQUE CAMPAIGN
November 1 partnered with Fashion Media, a subsidiary of Prime Media Unlimited, to develop an innovative and unique 3D shop front display for Clinique’s Gift with purchase campaign. The 3D display saw an innovative combination of complimentary products being used to create a striking 3D shop front display solution. The display not only demonstrated November 1’s superior quality printing abilities but also its ability to provide a complete branding solution from conception through to final manufacture.
Antalis
MALL ACTIVE DRIVES CONSUMER INTEREST IN THE RANGE ROVER EVOQUE
Unlimited’s activation specialists Mall Active has been commissioned to bring Range Rover’s latest creation to the attention of shoppers, through its centre court, stand creation and direct selling expertise. The unveiling of the new ‘baby’ Range Rover is a bid by the vehicle manufacturer to turn the mini-off-roader into a fashion icon for a younger generation. Tasked with making the vehicle accessible to fashion conscious consumers while giving them an unexpected look at the unique SUV, Mall Active was commissioned to manage all aspects of the four-month long mall road show across South Africa.
GRAFFITI LIGHTS UP THE STREETS WITH NEW TAXI TOP CAMPAIGN
Graffiti has branded 26 Taxi Tops with Tourvest Travel Services’ (TTS) Travel.co.za website branding. The specialist online travel company’s details adorn the illuminated tops of taxi cab vehicles on the roads of Gauteng, Cape Town and Port Elizabeth as part of a three-month, large-scale awareness campaign aimed at highlighting the comprehensive online travel service.
PRIMALL MEDIA KEEPS AHEAD OF TRENDS WITH ICON DION CHANG
Primall Media has joined forces with local trend analyst and creative visionary Dion Chang. The alignment commissions Chang as the Unlimited subsidiary’s brand consultant and activator of its vision and passion for the retail advertising arena. Chang studies the consumer mindset – their hot buttons and the social and retail trends which define future society.

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THIS WEEK'S CREATIVE QUOTE

It takes more than capital to swing business. You’ve got to have the A. I. D. degree to get by — Advertising, Initiative, and Dynamics. – Ren Mulford Jr.

PARMALAT GETS FRESH NEW CAMPAIGN WITH PROVANTAGE
To highlight the benefits of Parmalat Everfresh's new pack design, Provantage is implementing exciting in-store sampling demos in top retailers in Gauteng. The benefits of the new pack, which stands out on the long life milk shelves with its fresh ergonomic shape, are no spills and easy storage. Energetic brand ambassadors are informing consumers about the new benefits and are also promoting the R5 discount on a 6-pack purchase. The campaign runs until March.
TLC CREATES GLITTERING CAMPAIGN FOR PARIS HILTON WATCHES
CJR Sales, booking agency for Hollywood A-lister and fashionista Paris Hilton, has selected Unlimited’s targeted lifestyle media owner TLC to target top-end female movie goers, when announcing the launch competition for its new range of Paris Hilton ‘Glitter’ watches.
CONTINENTAL OUTDOOR MEDIA’S CITILITE BILLBOARDS ARE CYCLONE-PROOF
While the cyclone in Madagascar literally blew away Continental Outdoor Media’s competition, the company's Citilites withstood 156mph cyclone winds in Madagascar, setting safety and best practice standards for outdoor advertising companies on the large African island.

 WONSA

PROVANTAGE’S DIGITAL WALLS ENSURE BMW TURNS HEADS
BMW's branding was showcased on Provantage’s Digital Walls at KwaZulu-Natal’s King Shaka Airport. The Walls are strategically positioned in areas with a high daily foot count and long dwell time.
RIGHT STUFF SPONSORS CHARITY DRIVE AT WITS
WITS University in Johannesburg ran a Charity Drive called the Massage Mania by students who are studying Physiotherapy. Right Stuff providing advertising to attract more students and people to join in the fun, using their extremely popular and eye catching Cluster System.
CLASSIC TUTORIAL: DESIGNING FOR ACCURACY IN COREL DRAW

Iin this tutorial you will learn how to use
• Dimensioning lines
• Segment Dimension lines
• Call-outs
• Connector lines

CorelDRAW has the power and the flexibility to allow you to create even the most detailed of drawings or designs with ease and accuracy. From straight forward call-outs to dimensioning lines that offer ten decimal place accuracy.

FUNNY SIGNS OF THE WEEK

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