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Issue 138 | Week 1 - March 2012

 
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 Sign Africa
GRAFFITI GIVES MTN QHUBEKA TEAM A WORLD CLASS LOOK WITH BRANDED VEHICLES
Graffiti has given MTN’s professional cycling team, MTN Qhubeka, a fresh new look in an attempt to generate awareness around the Qhubeka project, while at the same time providing the country’s number one cycling team with a bold new race image. It has branded five of the team’s vehicles with MTN’s signature yellow colours along with the company’s Qhubeka corporate social investment logo.
Antalis
SUPERBOWL HIGHLIGHTS SIGNIFICANT POTENTIAL OF OUT OF HOME ADVERTISING
According to Continental, SA Outdoor can learn a great deal from The Superbowl, the US’s most important annual sporting extravaganza, as it highlights the significant potential of out of home advertising to ingeniously reach millions of consumers captivated by the media’s promotion of the event. Continental Outdoor Media CEO Barry Sayer said South African outdoor media companies can harness SA's ubiquitous love of sport to uniquely engage viewers ahead of a major sporting event.
BOEHRINGER SELECTS X/PROCURE® TO RAISE BRAND AWARENESS AT PHARMACEUTICAL LEVEL
Multi-National, Boehringer Ingelheim has signed a three month campaign with Unlimited’s electronic pharmaceutical procurement and advertising specialist X/procure® to raise its brand awareness directly to pharmacists. Boehringer are utilising X/procure®‘s Browser, Announcement Screens, Screensaver and the HTML message service on the electronic ordering platform to communicate directly to more than 1600 Pharmacists nationwide.

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THIS WEEK'S CREATIVE QUOTE

Advertising - a judicious mixture of flattery and threats.
- Northrop Frye

ADOBE LAUNCHES PHOTOSHOP TOUCH FOR IPAD2
The new app is now available for iPad2 users. It allows users to create dazzling multilayered images right on their tablets, apply professional effects, share the results with friends and family through social networking sites like Facebook, and more.
TLC PROMOTES NAMPAK WITH NEW HAND DRYER PLATFORM
Nampak’s Lifestyle is one of the first advertisers to take advantage of TLC's new advertising platform, its Hand Dryer decals, which are in the washrooms of 24 category B and C (LSM 5-7) shopping malls across the country.

 WONSA

POCKETMEDIA® SOLUTIONS RATES AS LEVEL 3 BEE CONTRIBUTOR
PocketMedia® Solutions has upped its standing from that of a Level 4 Black Economic Empowerment (BEE) contributor last year to a Level 3 contributor this year.
DAVID GREEN EYEWEAR GETS MOVING MEDIA CAMPAIGN WITH BRANDYOURCAR.COM
David Green Eyewear has selected Unlimited’s pioneering roving advertising platform brandyourcar.com to ensure that consumers ‘Spot the Car and Win’ through a social media call to action until May 2012. The primary objective of the moving media campaign is to raise brand awareness and alert consumers to the ‘Spot the Car and Win’ competition, where consumers take a photo of the branded vehicle and post it to the David Green Eyewear Facebook page, standing a chance of winning a pair of DGE sunglasses.
MALL ACTIVE GENERATES LEADS FOR NEW JAGUAR
Showcasing the latest Jaguar XF and the Jaguar XJ range, the international motor manufacturer is targeting upper income earning consumers, with the objective of persuading them to either upgrade their Jaguars or to switch brands. Under the management of Mall Active, who oversee all execution elements of the activations, two iPads have been made available at each vehicle on the stand, containing in-depth information on the specifications, features, colour options, availability of vehicles, pricing and picture gallery of the vehicles.
CLASSIC TUTORIAL: HOW TO CREATE A PHOTO MANIPULATION OF ASSASSIN WITH A FLAMING ARROW IN PHOTOSHOP

Learn how to create an assassin wielding a deadly flaming arrow! This Photoshop tutorial will show you how to create an out-of-focus background, create a realistic flaming arrow using brushes and color combinations, and finish it off with a vignette and texture overlay.

FUNNY SIGNS OF THE WEEK

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