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Issue 139 | Week 2 - MARCH 2012

 
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Sign Africa
NO, IT’S NOT JUST WINDOW DRESSING

In the opinion piece below, Sean Reed, CEO of Fashion Media, shares his thoughts on shop window and in store advertising.

Gone are the days when we relied purely on television and the revered rating to reach our target market. The world that we live in today is for the want of a better word, eventful. Through the use of modern technology, one is always busy no matter where you are, and the same demanding lifestyles are happening to your consumers, clients and target markets. Reaching any particular demographic effectively requires the use of multi faceted advertising platforms.

Antalis
GRAFFITI GIVES HYUNDAI DEALERSHIPS A MAKEOVER
Graffiti is upgrading and uplifting the interior look-and-feel of Hyundai South Africa's vehicle dealerships in Bryanston and Strijdompark along with Hyundai owned stores in Gauteng, and Durban. They are the first to be upgraded with a further 49 stores to be enhanced around the country.
PROVANTAGE BUILDS BRAND AWARENESS FOR NEW GOVERNMENT AGENCY
Provantage has been commissioned to build brand awareness for the NRCS (National Regulator of Compulsory Specifications), a new agency in government. The leading out of home agency has implemented a national billboard campaign in the South Africa’s busiest train stations – Park Station, Durban Main, Berea Station and Cape Town Station. The campaign will run until April 2012.

Viscom Africa

CONTINENTAL OUTDOOR MEDIA LAUNCHES CITILITE NETWORKS
Continental Outdoor Media today launched its ‘off the shelf’ Citilite networks, enabling media agencies and marketers to book networked sites from their desks with ease. Marketers can choose from eight Citilite networks differentiated by demographics and psychographics.
LEGACY PROMOTES LIFESTYLE REWARDS MEMBERSHIP WITH Z-CARD®
Legacy Group Holdings selected PocketMedia® Solution’s Z-CARD® to encourage its guests to register for its lifestyle rewards programme. The group produced two sets of Z-CARD®s, one to promote the hotel group itself and one to promote the group’s brand partners. The cards serve as a catalyst to promote membership within the Group, by providing consumers with quick reference guides in a compact and efficient manner.

WONSA

HEXACOMB LAUNCHES FALCONBOARD BUILD AT FESPA DIGITAL 2012
The rigid, paper-based graphic display board has been structurally engineered for demanding three-dimensional point-of-purchase (POP) applications. It now features improved performance via whiter and easier-to-print board facings. The white liner offers better colour contrast and improved ink adhesion which provides the ideal surface for eye-popping graphics.
ALLIANCE MEDIA BOTSWANA AWARDED CONTRACT AT NEW AIRPORT
Alliance Media Botswana, Botswana’s largest billboard company, has beaten both international and local players for the contract for the exclusive indoor and outdoor advertising concession at Botswana’s newly built Sir Seretse Khama International Airport. The company had previously held the advertising concession in the old terminal building and their strong historic performance to the Civil Aviation Authority of Botswana contributed to the award. It currently holds the advertising concession to over 50 airports on the continent.
TRACTOR OUTDOOR TO REPRESENT SOUTH AFRICA AT OBIE AWARDS 2012 IN USA
Tractor Outdoor is the only South African finalist shortlisted for the OBIE Awards, the oldest and one of the most prestigious awards in the outdoor advertising field. They have been recognised for their eye-catching and innovative Emirates Airlines sponsored vertical garden on Kloof Street. The 44 contenders for this year's awards were revealed on the 27th of February.
Sign Africa
CLASSIC TUTORIAL: CREATE A CLEAN TWITTER APP INTERFACE IN PHOTOSHOP

By: Mohammad Jeprie, a collaboration with Syarip Yunus

In this week's tutorial we will learn how to create a clean Twitter app interface in Photoshop, using layer styles and basic vector shapes. Let's get started!

FUNNY SIGNS OF THE WEEK

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Viscom Africa