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Issue 140 | Week 3 & 4 - MARCH 2012

 
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Sign Africa
ALCOHOL AD BAN EXPECTED TO CAUSE R2.6-BILLION LOSS
The proposed alcohol advertising ban is expected to have a significant effect on revenue and jobs, with the total loss expected to be around R2.6-billion, resulting in about 2500 jobs in the media industry being threatened. The out of home and print media industries will be the most impacted by the proposed ban.
Antalis
AMASA GETS GOLFERS IN THE SWING OF THINGS FOR FUNDRAISING
The annual Advertising Media Association of South Africa's golf day gives industry golfers and sponsors the opportunity to get into the swing of things to raise funds for the purpose of furthering media education in South Africa.
PROVANTAGE USES GLAM CAMP PLATFORM TO PROMOTE SMART SHOPPA CARD
Provantage sent young, groomed promoters to join Glam Camp at Casalinga in Muldersdrift to promote Pick n Pay’s Smart Shopper Card. The well-versed promoters spoke to women between the ages of 18 and 25, to explain the benefits of the Smart Shoppa Card. The Glam Camp proved to be a fitting platform for bringing the desired awareness to the targeted consumer.

Viscom Africa

PRADA CANDY GETS SWEET TASTE OF BRAND AWARENESS SUCCESS WITH FASHION MEDIA
International designer brand Prada has commissioned Fashion Media to advertise its latest feminine fragrance, Prada Candy, in-store at selected Red Square stores across the country. The product is being showcased in Fashion Media’s dominant window displays housing its international creative right at the point of purchase.
MAIZEY INTRODUCES 3D SPECIAL EFFECTS LAMINATE
This Polypropylene, 3D laminate has been developed to create 3D visual effects while at the same time protecting digital prints. Suitable for indoor use, the product can be applied to a variety of substrates. (Because of the relative stiffness of the material, application to PVC Banner is not recommended).
PROVANTAGE GIVES SHOWER TO SHOWER® FRESH NEW LOOK
Provantage is running in store campaigns in retailers and wholesalers nationally to drive product knowledge and boost sales of well-known deodorant brand SHOWER TO SHOWER®, which has been given a fresh new look and has added new variants to the range. Consumers will be given the opportunity to win a contract, worth R25 000, to be the voice of the new SHOWER TO SHOWER® radio ad and wholesale buyers will stand a chance to win R30 000 to boost their wallet. The campaign runs until the end of March.
GUESS SELECTS TLC TO PROMOTE NEW JEANS RANGE
Guess has selected TLC, Unlimited’s targeted lifestyle communication specialist, to launch its new range of jeans – Curv-ette for the ladies and Lincoln for the men – using captivating A3 frames located inside Edgars store change rooms. The campaign, booked by The House of Busby, targets premium Edgars consumers in specific Edgars stores in which the jeans are stocked.

WONSA

CLASSIC ILLUSTRATOR TUTORIAL: CHANGING HAIR AND MAKEUP TO CREATE A RETRO STYLE IN VECTOR PORTRAITS

By Sharon Milne
By making simple changes to hair and make up, you can alter a vector portrait to create a retro or vintage style. In this week's tutorial you'll learn how to recreate a 20s and 60s style on a vector portrait. This is a neat trick that will save you time, for example instead of redrawing a portrait for an advert you can just change the look.

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