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Issue 141 | Week 1 - APRIL 2012

 
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Sign Africa
GRAFFITI CREATES FUNKY NEW LOOK FOR NULAID
As part of a large scale communications campaign aimed at providing Nulaid with an updated market positioning, Graffiti has branded the egg enterprise’s 70 vehicles with a modern, tongue-in-cheek new look. Nulaid’s important role in baking is emphasised through an egg character wearing a chef’s hat, while the egg brand’s ability to nourish the mind comes across through an egg wearing a graduation cap.
Antalis
SOWETO IS THE STAR OF COMUTANET'S IDOLS' CAMPAIGN
M-Net Idols and Mzansi Magic contracted ComutaNet to promote Idols to the greater Soweto community. It conducted an intensive three-day campaign to educate commuters about the Idols auditions; informing them of who qualifies, when auditions are being held and where to go to give your dream a chance.
TRACTOR OUTDOOR GETS LONDON TAXI CABS IN CAPE TOWN MOVING
Tractor Outdoor has secured a campaign with Rikkis Taxis, one of the largest taxi services operating in the Greater Cape Town area with over 20 London Cabs operating 24 hours a day.
CLINIQUE ATTRACTS SHOPPERS WITH FASHION MEDIA
Global cosmetics brand Clinique dominated 29 Edgars and 24 Red Square stores to promote its ‘free gift with purchase’ promotion for a two-week campaign period. Unlimited’s Fashion Media division was tasked to attract shoppers to the deal.

Viscom Africa

THIS WEEK'S CREATIVE QUOTE

A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. - Antoine de Saint-Exupery

CONTINENTAL OUTDOOR MEDIA DONATES MEDIA PLATFORMS TO PROMOTE CONSERVATION AWARENESS
To increase the awareness of the threatened carnivores and to reach the respective political decision makers, Continental Outdoor Media has donated key out of home media platforms to the Zoological Society’s African coordinator Dr Gianetta Purchase to increase the awareness of threatened carnivores and to reach the respective political decision makers. The cheetah and wild dog conservation efforts in southern Africa are making significant strides, with the Zambian, Botswana, Zimbabwean and Namibian authorities agreeing to counter the effects of smaller ranging areas due to human development.
PROVANTAGE CREATES GLAMOROUS CAMPAIGN FOR AVON
Provantage glamorous campaign for Avon will enhance awareness of the brand and its numerous cosmetics and skincare products and drive recruitment for potential Avon Brand representatives.
PRIMEDIA OUTDOOR PARTNERS WITH FOOD AND TREES FOR AFRICA
Primedia and Trees for Africa's partnership is growing in leaps and bounds. Apart from planting at least 100 trees every month, Primedia Outdoor funds the development of food gardens in KwaZulu Natal, Western Cape and Gauteng. The preparatory work for the food gardens is already underway and progress reports from FTFA will keep the company updates as these projects develop.
PROVANTAGE PROMOTES SASKO QUICK TREATS
Promoters dressed in tuxedoes, complete with bow ties and red satin dishcloths over their arms, served shoppers at numerous retail outlets in Gauteng with bite-sized portions of Sasko Quick Treats from a silver tray. Shoppers were delighted to sample the products first, before putting them in their trolleys.

WONSA

CLASSIC TUTORIAL: SUPER CUTE EASTER WALLPAPER ILLUSTRATION

Easter is around the corner, so why not celebrate it with some festive wallpaper? What are we going to create? How about a simple background, some subtle texture, and a few chicks—no, not that sort of chicks, the other sort! Let’s get started…

FUNNY SIGNS OF THE WEEK

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