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Issue 142 | Week 2 - APRIL 2012

 
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Sign Africa
OUTDOOR ADVERTISING: GETTING THE BASICS RIGHT
Gareth Grant, Business Unit Head at leading media agency Carat, discusses the essentials for making outdoor campaigns pack a punch.
Antalis
PROVANTAGE’S MINI ROADSTER NEON BILLBOARD LIGHTS UP THE CITY
In a South African first, Provantage's neon billboard at OR Tambo International Airport showcasing the new Mini Roadster was 4,7 m in height and 21 metres in length, requiring 405 metres of neon, equivalent to the length of four soccer fields.
SPIRIT DISPLAYS ADDS SPIRIT-TEX FABRIC SYSTEM TO RANGE
Spirit Displays, the London-based manufacturer of banner tensioning systems, has launched Spirit-TEX, which has been developed in response to market demand for sturdy, easy-to-use frame solutions for lightweight textiles, and is designed to address challenging sizing and finishing issues.
PROVANTAGE EXPANDS REACH INTO AFRICA WITH NAMIBIA OFFICE OPENING
Provantage has opened an office in Windhoek, Namibia. Under the General Management of Linda Buckingham, activations have been implemented for a number of brands and clients including Samsung and Saatchi & Saatchi. Provantage Namibia will be servicing Angola until the opening of an office in Luanda, which is imminent.

Viscom Africa

POCKETMEDIA® SOLUTIONS LAUNCHES NEW EXPERIENTIAL MARKETING MEDIA
The company launched two new experiential marketing applications, Unidentified Folding Object (UFO) Euroslot and the Z-CARD® Euroslot, at Retail World Africa, an expo and conference combined with Cards and Payments Africa, which was held at the Sandton Convention Centre from 12 to 15 March.
PRIMALL MEDIA CAMPAIGN GETS RESULTS FOR GALLO MUSIC
When Gallo Music commissioned Unlimited’s shopping mall advertising experts, Primall Media, to promote Michael Bublé’s fifth studio album within LSM A shopping malls across the country, the resultant campaign on Primall’s Digital Ad Screens provided an increase in store finds of over 48%.
EXPAND A SIGN OFFICIAL SHADE SPONSOR AT GETAWAY SHOW
The company was the official shade sponsor at the bi-annual Getaway Show in Cape Town. The company set up Ex-Domes, Gazebos, Ex-Shade Umbrellas and Ex-Star tents to provide shelter to some of the 20 000 visitors who flocked to the show from 23-25 March.

WONSA

GET DESIGNING WITH ALL-NEW CREATIVE COMPONENTS FROM 3FORM
3form has produced materials and products that are steered by the environment and that boast outstanding, state-of-the-art designs. From materials that break the mold, hardware solutions that simplify installations, to one-stop solutions that provide instant design possibilities, 3form has created a breadth and depth of offerings that make the connection from inspiration to installation seamless and uniquely yours.
AVERY DENNISON LAUNCHES 900 SUPERCAST OPAQUE FILMS
The company has launched its 900 Supercast films which give the ultimate in conformability, durability and high gloss and provide exceptional performance for screen and cut applications.
BRIGHTSTUFF LAUNCHES LED MOOD LIGHTING
The LED Mood Lighting tape or strip lighting is easy to install and the lighting tape can be used in alcoves, under or over cabinets, behind glass panels or anywhere that requires a splash of colour. These tape lights are widely used by interior designers to create that perfect mood or ambience.

Viscom Africa

CLASSIC TUTORIAL: HOW TO CREATE AN IDENTITY PACKAGE IN ILLUSTRATOR

In this Illustrator CS4 tutorial you will learn how to create an Identity Package including: business cards, letterhead, and envelopes, all in Illustrator.

You will learn set up your document, design the identity package, and learn best practices for proofing and sending to the printer. This tutorial will focus more on setting up your document to create this package, rather than focusing on the creative aspects of the design.

FUNNY SIGNS OF THE WEEK

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Viscom Africa