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Issue 144 | Week 4 - APRIL 2012

 
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PROVANTAGE AND ACSA LAUNCH AIRPORT.TV
Provantage, in partnership with ACSA (Airports Company South Africa) officially launched Airport.tv on 25 April at an event held at Moloko Strathavon Hotel, Sandton. Airport.tv is a fully- fledged dedicated television network with audio and is being implemented in nine ACSA owned airports nationwide.
GRAFFITI GIVES GOLDEN LIONS ROARING NEW MAKE OVER
Graffiti has rebranded the MTN Golden Lions' team bus, allowing them to kick off the season with a fresh new image. Emblazoned in the bold red Lions colours and sporting the iconic team logo, the bus has been causing a stir on the roads as proud fans cheer on their favourite team in their new-look wheels.
Antalis
CONTINENTAL OUTDOOR ENSURES EYE-CATCHING CREATIVE FOR LARGEST WOOLWORTHS STORE
Continental Outdoor Media's ‘More to Love’ Woolworths large and impactful billboard sign outside the Nicolway Shopping Centre in Bryanston is sure to alert shoppers to the new and largest Woolworths store, to be opened at the centre next week.
RIGHT STUFF AT FOREFRONT OF ADVERTISING FOR NEDBANK LAUNCH
Right Stuff was at the forefront of advertising for the Nedbank 4me Lifestyle Launch at Sandton City on 21 and 22 April. Right Stuff's unique Portable Change Room, sponsored by Edgars, along with its innovative Stacking Cubes, sponsored by Nedbank, where among the A-list of advertising used for this massive event.
PROVANTAGE 'D’LITES' TAXI COMMUTERS
Provantage is currently running a national taxi campaign with numerous taxis in major metropolitan hubs having been wrapped in light green and black to promote well-known Willowton Oil brand D’Lite. The campaign is running in the Eastern Cape, Western Cape, Gauteng and KwaZulu-Natal until April 2013.

Viscom Africa

DELOITTE RENEWS CONTRACT WITH GOLF UNLIMITED
Professional services firm Deloitte, which demands serious clients and a targeted communication strategy, has renewed its exclusive contract with Unlimited’s niched advertising unit Golf Unlimited to gain greater exposure to existing and prospective clients in the LSM 14+ market.
PROVANTAGE GIVES AYLESBURY A ROYAL CAMPAIGN
To drive awareness of Aylesbury Ice-cream’s royalty range, promoters tempted consumers in various retailers in Cape Town and the Eastern Cape. They offered samples of Dutch Chocolate and Italian Stracciatella and also ran a competition to win a red refrigerator and milkshake makers. Over 10 000 entries were received in three months.
GRAFFITI GIVES BLACKBERRY AN 'AWESOME' CAMPAIGN
Graffiti has given Blackberry a high-tech, high-touch look aboard fifteen branded cabs as part of the BlackBerry 'Touch Awesomeness' interactive online campaign, promoting the launch of its latest smartphone, the all-touch BlackBerry® Curve™ 9380.

wonsa

TLC PROMOTES EFFERVESCENT CAMPAIGN FOR BEROCCA IN PLANET FITNESS GYMS
TLC's campaign for Berocca captured consumers attention in Planet Fitness gyms where they already had fitness and renewed energy levels on their mind.
BMW CAMPAIGN GETS HEARTS RACING AT OR TAMBO SECURITY GATES
The security glass panels at the International and the Domestic security check in gates at OR Tambo international Airport have been exclusively branded to generate awareness of the BMW 3 series. The panels sport images of the new BMW range and highlight the messaging: the new BMW 3 series. Guaranteed to get your heart racing.

Viscom Africa

TLC PROMOTES FUND RAISING FOR THE CHILDREN’S HOSPITAL TRUST
TLC's platforms will promote Dettol's ‘Health for More Touch’ campaign, which encourages consumers to buy any Dettol product and help raise funds for the Children’s Hospital Trust.
ASLAN LAUNCHES STENCIL FILMS FOR OUTDOOR DECORATION
The company has launched ASLAN S 41, a special self-adhesive stencil film for permanent advertising with paint, developed for the decoration of outdoor walls. The highly flexible PVC film ideally adapts to the contours of rough walls.
DIGITAL SIDEWALK SIGNBOARD LETS BUSINESSES COMMUNICATE EFFECTIVELY
Delphi Display Systems has launched its Digital Sidewalk Signboard, combines the digital flexibility of a 56cm (22-inch) sunlight readable LCD with a traditional chalkboard. Developed for indoor or sheltered outdoor use, the Digital Sidewalk SignBoard is perfect for sidewalk cafés, sandwich shops, coffeehouses, boutiques, clubs, and other businesses that desire to entice customers with crisp, impactful digital images or videos along with messages that can be written and changed at any time – with a personal touch.
CLASSIC TUTORIAL: CORELDRAW X6 NEW POWER CLIP TUTORIAL

In this week's tutorial we look at how to work with CorelDRAW X6 and the new Power Clip tools. Enjoy!

FUNNY SIGNS OF THE WEEK

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