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Issue 146 | Week 2 - MAY 2012

 
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Viscom Africa Expo
TRACTOR OUTDOOR DOES SA PROUD AT INTERNATIONAL OUTDOOR ADVERTSING AWARDS
Cape Town based Tractor Outdoor has been awarded a Silver Obie Award for their 'Emirates Vertical Garden' Campaign. This was announced at the 70th Annual Outdoor Advertising Association of Americas awards ceremony on Wednesday night at the Fontainebleau Hotel in Miami on 2 May.
Antalis
TLC PROMOTES GARNIER 48/7 IN GYMS
Unlimited’s lifestyle media specialists TLC have signed Garnier to advertise in its gym holding. During a month long campaign Garnier Deodorant is getting its message across through a combination of TLC’s advertising platforms at four Mega Planet Fitness gyms in Douglasdale, the Wanderers, Rivonia and Bedfordview in Johannesburg.
CLARION MOVING MEDIA WINS SIGNIFICANT VEHICLE BRANDING BUSINESS
Clarion Moving Media, a leading vehicle and fleet branding division of Clarion Printed Products, has won four notable branding contracts: Dawn Wing Couriers, Polyoak Packaging Group, Momentum Health, and Gordon, Verhoef & Krause.
CHEVROLET ENJOYS CATEGORY EXCLUSIVITY AT GOLF COURSES WITH GOLF UNLIMITED
General Motors has joined Golf Unlimited’s targeted advertising platform for a second round to promote the Chevrolet Captiva 7-seater to the lucrative 14+ LSM market. Using the Unlimited platform, the advertiser will be dominating four and five star golf courses around the country for a period of two months.

Viscom Africa

NOVEMBER 1 INSTALLS EYE-CATCHING BUILDING WINDOW ADVERTS FOR TLC

November 1 has printed and installed an eye catching building window advert on William Nicol for their client TLC a division of Primedia-Unlimited. The building 'Techno Gym' can be seen from a distance offering the client excellent brand exposure for the product being advertised. A combination of Contravision and cast vinyl was utilised due to the variance of substrates used in the construction of the building.

PRIMEDIA LIFESTYLE RECEIVES MULTIPLE FINALIST NOMINATIONS IN ICSC EUROPEAN SHOPPING CENTRE MARKETING AWARDS
Primedia Lifestyle, an Unlimited subsidiary, has received 13 finalist nominations by the International Council for Shopping Centres (ICSC) European Solal Marketing Awards, which rewards strategic shopping centre marketing campaigns. The ICSC Solal Awards recognise best practice and outstanding marketing performance against European retail marketing excellence standards.
CONTINENTAL OUTDOOR BOOSTS BREAST CANCER AWARENESS
A partnership between Continental Outdoor Media and The Journey of Hope (initiators of the awareness campaign) has given breast cancer awareness in Botswana a boost. Continental Outdoor sponsored Citilite billboards bearing the organisation’s message which appeared across the expanse of Botswana.
FOOTWEAR TRADING GETS CUSTOMERS WALKING THROUGH STORES WITH PRIMALL MEDIA
Footwear Trading have committed to a four month advertising holding with Primall Media, actively displaying and promoting their sub brands Diesel, Skechers and Levi’s®.

wonsa

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