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Issue 152 | Week 4 - June 2012

 
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REACH GAUTRAIN USERS WITH CONTINENTAL OUTDOOR MEDIA
The recently opened Park Station route allows advertisers to reach an interesting array of travelers: those who want to access shopping malls previously inconvenient and inaccessible to them. This target group was highlighted in research conducted about the typical Gautrain user, which has revealed that business and airport commuters are not the only groups traveling extensively on the train.
Antalis
GRANT THORNTON SIMPLIFIES COMPANIES ACT WITH POCKETMEDIA®

Grant Thornton has contracted PocketMedia® Solutions to produce a pocket-sized Z-CARD® which contains everything its clients need to know about the new Companies Act and how it will affect their specific company.

RANGEHOLDER SHOWCASES UNIQUE GOLF CLUB HOLDER AT MARKEX 2012
RANGEHOLDER® South Africa showcased its RANGEHOLDER® product, an international award-winning unique design golf club holder which has become an indispensable accessory for golfers, and the most wanted corporate gift at golf days, at Markex 2012, held from 12-14 June.
WINDHOEK SHEDS OLD PACKAGING WITH GRAFFITI'S BRANDED LAND ROVERS
Vehicle branding and transit media specialists, Graffiti, created enthusiasm and interest in Windhoek's new brand by giving three Land Rover Freelanders a bold new look. The green, blue and black vehicles were each individually branded to highlight Windhoek beer’s refreshed packaging for each of the Windhoek Lager, Windhoek Light and Windhoek Draft brands.

Viscom Africa

Z-CARD CREATES AWARENESS OF BAYER'S NEWLY LAUNCHED AEROSOL
Bayer has selected a Z-CARD® to assist with the communication of the launch of Zeropar Aerosol. Bayer’s Zeropar Aerosol kills blowfly maggots, blue ticks and multi-host ticks; while also protecting against nuisance flies and treating wounds in cattle, sheep and other animals.
NOVEMBER 1 MAKES NEW SALES APPOINTMENT

November 1 has appointed Ann Brits to its sales team. Brits has come from within the industry and is ready to take on the new challenge.

LATEST TRENDS TO BE SHOWCASED AT SPECIAL DISPLAY AREA AT VISCOM 2012
The 'viscom World of Inspiration' special display area ties all the threads of visual communication together, including outdoor advertising, digital printing, PoS and digital signage. This is where applications and examples of best practices are displayed, presentations given and theme discussions offered. The core of this area is a 300sqm supermarket which, in cooperation with Wanzl Metallwarenfabrik GmbH, illustrates PoS marketing options and trends in store design.

wonsa

CLASSIC TUTORIAL: WORKING WITH COLOUR HARMONIES IN CORELDRAW X6

by Suzanne Smith
Colour styles can be combined into groups called harmonies. A harmony allows you to link colour styles into hue-based relationships and modify them together as a set. By editing colour styles in a harmony, you can quickly create a variety of alternate colour schemes by shifting the colours together, or you can alter the colour composition of your artwork in one step.

You can create a colour harmony from scratch or from the colours of an existing object.

FUNNY SIGNS OF THE WEEK

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