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Issue 155 | Week 3 - JULY 2012

 
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GSW TO LAUNCH LED ADVERTISING SCREENS AT SIGN AFRICA EXPO

Graphix Supply World will launch its Mobile LED Advertising Screens, aimed at outdoor advertising industries, at the Sign Africa Expo, taking place from 22-24 August 2012, at the Sandton Convention Centre.

Antalis
COMUTANET EXPANDS OFFERING TO CLIENTS

ComutaNet continues to evolve its offering, with exciting developments, including Rank TV and Comuta Radio upgrades, the addition of new sites and more, taking place this year.

GRAFFITI GIVES DIAL DIRECT A SIMPLE AND SMART LONDON CAB CAMPAIGN
Dial Direct insurance has branded fifteen London Cabs with its latest 'Simple Smart' communication message as part of its all-new national advertising campaign. Branded by transit media specialist Graffiti, the London cabs aim to highlight Dial Direct’s 'One Touch Solution' offering which encourages consumers to call, SMS or go online or to get a Simple Smart insurance solution in one easy step.
Z-CARD® KENYA IS POCKETMEDIA'S® HUB FOR EAST AFRICA
Z-CARD® Kenya’s production hub is now in full swing with machinery and equipment having arrived in the region in June 2012. Z-CARD® Africa, Middle East, India and Turkey (ZAMI) launched Z-CARD® Kenya as its PocketMedia® hub for East Africa in October 2011, after entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd.

Viscom Africa

CONTINENTAL OUTDOOR MEDIA LAUNCHES ONLINE BUSINESS DIRECTORY

Continental Outdoor Media has extended its client offerings by launching an online business directory to provide existing small-to-medium sized clients an additional channel for exposure.

RESEARCH DEMONSTRATES EFFICACY OF GOLF UNLIMITED'S ADVERTISING PLATFORM
Research has proven the efficacy of Primedia Unlimited’s Golf Unlimited advertising platform to deliver brands and products to a high-end consumer. In a study involving face-to-face interviews at two premier golf courses in Gauteng, 77% of the interviewees were able to recall prompted advertising that appeared on the golf cart GPS screens, while 50% were able to spontaneously recall specific advertising.
MASTERBRAND TARGETS FASHION VIP'S WITH UNLIMITED
212 VIP Masterbrand is making a ‘fashion’ statement with Unlimited. The African Sales Company contracted Unlimited’s Fashion Media to execute its 212 VIP Masterbrand by Carolina Herrera campaign, it would capture the attention of the brand’s fun-loving, chic and vivacious female target audience.
CONTINENTAL OUTDOOR MEDIA CONTRIBUTES TO URBAN REGENERATION IN TANZANIA

Continental Outdoor Media worked in conjunction with local artists in Dar es Salaam, Tanzania, to beautify traffic circles, which have been upgraded to ‘works of art’ as part of that city’s urban regeneration and beautification initiative.

wonsa
CLASSIC TUTORIAL: DESIGNING A POSTER FROM WORDS USING PHOTSHOP

Make sure your poster design stands out in the crowd! In this week's tutorial you'll learn how to use words to design your poster. Enjoy!

FUNNY SIGNS OF THE WEEK

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