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Issue 158 | Week 2 | AUGUST 2012

 
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SCAN DISPLAY SHOWCASING ENERGY-EFFICIENT LED LIGHTBOXES AT VISUAL COMMUNICATIONS AFRICA EXPO
The company's LED lightbox uses Tension Fabric System technology and are energy efficient, 100% customisable to a client’s specs and have durable aluminium frames. The products will be showcased at at the Visual Communications Africa Expo, taking place from 22-24 August at the Sandton Convention Centre.
Antalis
NANDO'S AND PROVANTAGE PROMOTE DIVERSE CAMPAIGN
Nando's has commissioned Provantage to brand the wall alongside the M1 North highway as a response to the outcry around their 'xenophobic' TV commercial. Visible to over 125000 vehicles daily, the wall shows a strip of black and white head and shoulder renditions of happy people - a representation of the South African populace. The flat wall sign, measuring four metres in height and 55 metres in width, bears the very clear message that 'variety is a good thing'.
NOVEMBER 1 HELPS SMALL BUSINESS OWNERS TO DREAM BIG

November 1's enterprise development programme is supporting small business owners. The branding specialist has helped Charles Kamwana, a talented tailor, to set up his business.

NESTLÉ TARGETS HEALTH-CONSCIOUS CONSUMERS THROUGH TLC
Nu-Venture Media, on behalf of Zenith Optimedia and Nestlé has signed a three month campaign with TLC, Unlimited’s washroom advertising specialist, to promote its range of nutritional shakes to health-conscious consumers on door wraps in 17 Planet Fitness gyms across the country.

Viscom Africa

PROVANTAGE 'REDEFINES' ADVERTISING WITH EYE-CATCHING FISHBOWL CREATIVE
Provantage has launched an eye-catching creative for Redefine Properties, which features a fish jumping out of a small fishbowl into a larger, roomier bowl. The messaging reflects the intrinsic promise of the Redefine Properties: 'We're not landlords. We're people.' The creative will be up at OR Tambo International until November 2012.
NOVEMBER 1 REVAMPS BRANDING SITES AT LANSERIA INTERNATIONAL AIRPORT
Branding specialists November 1 have piloted the revamp of various branding sites within Lanseria International Airport. Outdated signage at Lanseria’s check-in points was replaced with sophisticated LED fabric frame light boxes. The branding exercise included the roll out of marketing campaigns for Blackberry and Mango. Wide-format fabric branding was used at check-in counters, the departure lounge and international arrivals.
Z-CARD® TURKEY MAKES CLIENTS' PRODUCTS 'POP'
Z-CARD® Turkey has come up with a fun, attention-grabbing ideas for its clients. It has created an almost flat, square box with a perforated cardboard zip. When one side of the zip is pulled, a pop up calendar (which had been lying flat) pops up into a hexagonal, 12-month desk calendar. An instant surprise that is sure to delight!

wonsa

PROVANTAGE GETS HEART 104.9FM'S CAMPAIGN OFF TO A PUMPING START
Cape Town radio station Heart 104.9FM has signed on with Provantage for an outdoor marketing campaign involving a series of branded Quantum taxis with humorous messaging based on RnB artists. The campaign is aimed at reinforcing their music positioning and spreading the word that they 'only play the greatest RnB'.
TLC APPOINTS NEW ACCOUNT MANAGER
Melany Lindeque has been appointed Account Manager: Pharmaceuticals at TLC, at Primedia Unlimited company.
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