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Issue 161 | Week 2 - September 2012

 
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Viscom Africa
EVONIK SHOWCASES RANGE OF NEW PLEXIGLAS® PRODUCTS AT VISUAL COMMUNICATIONS AFRICA EXPO
PLEXIGLAS® manufacturer Evonik offered insight into the developments and new products and applications at the 2012 Visual Communications Africa Expo, which took place from 22-24 August. The company also won the Best Large Stand award at the expo.
Antalis
RIGHT STUFF SHOWCASES INNOVATIVE PRODUCTS AT VISUAL COMMUNICATIONS AFRICA EXPO

The company showcased its Double-Sided Pop-Up banner Wall, its Revolving Lantern banner and Backpack banner at the Visual Communications Africa Expo.

UNIGRAPHICS LAUNCHES NEW WEBSITE, ANNOUNCES NEW TEAM MEMBER
Unigraphics has appointed Bradley Saffy to its Johannesburg team. Saffy will be involved with daily sales activities with regards to portable display requirements. The company has also launched its new user-friendly website, which offers comprehensive overviews of its products.
GRAFFITI INTRODUCES GAUTENG ROAD USERS TO LIQUIDCAPITAL
Transit media and vehicle branding company Graffiti has branded 20 eye-catching mini-cabs for automotive financial services company LiquidCapital. The branded mini-cabs have each been wrapped with giant images of car tools on either side of the vehicle alongside the line 'Any Make. Any Model. Covered' alluding to LiquidCapital’s extensive range of motor financial services products such as service plans and extended warranties available to a wide range of motor vehicle users.

wonsa

PROVANTAGE TAKES AFRICAN BANK'S MESSAGING DIRECTLY TO CUSTOMERS
Provantage has taken African Bank's messaging to salons - well-presented brand ambassadors interacted with numerous customers at hair salons across Gauteng, educating them on the process of applying for a loan at African Bank. Customers were highly receptive to the information and showed an interest in what African Bank had to offer. Posters featuring a bride in a white wedding gown offered the tagline 'you are worth gold' - perfectly befitting the environment.
ESPRESSO AND POCKETMEDIA® SOLUTIONS CREATE ABSORBING CAMPAIGN FOR NIVEA
Durban-based advertising agency, Espresso, contracted PocketMedia® Solutions to produce a neck tag, produced with a pouch on the back to house a NIVEA FOR MEN sachet sample, which was placed around the neck of water bottles and handed out to potential consumers at various activations. Neck tags were also placed around the neck of the NIVEA FOR MEN lotion bottle in store.
XP DIGITAL™ PROVIDES RELIEF TO CONSUMERS WITH BENYLIN 4 FLU CAMPAIGN

The Johnson & Johnson pharmaceutical group used Unlimited’s XP Digital™ LCD screens, taking its Benylin message direct to consumers at the height of winter during a one month campaign within Dis-Chem and Clicks pharmacies.

Viscom Africa

VIGC LAUNCHES FREE TOOL TO STREAMLINE DESIGN WORKFLOW AND PREVENTS ERRORS

The Flemish Innovation Centre for Graphic Communication (VIGC) has launched the VIGC Output Essentials panel for Adobe InDesign, a free tool simplifying the design process and consequently preventing errors.

BIRDLIFE SA GIVES OWL AWARD TO CONTINENTAL OUTDOOR MEDIA
Continental Outdoor received an Owl Award for its contribution to maintaining awareness and presence for BirdLife SA. Barry Sayer, CEO of Continental Outdoor Media, was at the awards on Saturday 25 August 2012 to receive the award from Mark Anderson, CEO of BirdLife SA, and Vernon Head, Chairman of Birdlife SA.
TLC GETS YOUTH TO LOOK AT SKINCARE OPTIONS WITH YOUNG SOLUTION CAMPAIGN
Young Solution is targeting youth via mirrors at the movies, having signed a six-month contract with Unlimited’s washroom advertising specialist TLC, to promote the brand through a mirror decal campaign. Skin care is an important aspect of a teenager’s social standing and where better for a skin care product to advertise than where this target market hangs out during the weekend – the cinema.
VISCOM FRANKFURT 2012 EXPECTS AROUND 300 EXHIBITORS

Over 300 exhibitors are expected at the 2012 viscom Frankfurt expo, from 25 to 27 October. International exhibitors account for more than a third at the trade fair. More than 90 percent of the hall is already occupied to date.

CLASSIC PHOTOSHOP TUTORIAL: THE CREATION OF 'A LIFE OF AQUATIC SOUNDS'

In this tutorial you'll be shown how I created “A Life Of Aquatic Sounds”. We will realize it using a variety of blending mode tricks, photo filters and other useful Photoshop techniques. At the end of this process we will have a beautiful photo manipulation, realized in a short time and a very easily way.

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