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Issue 168 | Week 4 | October 2012

 
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Viscom Africa
RED BULL'S LEAP OF FAITH PAYS OFF
Red Bull’s space jump stunt with Felix Baumgartner has been calculated to yield over R1.4-billion (£100-million) in return on exposure for the brand. The jump at its peak had eight million people watching live on YouTube, breaking the previous record of 500000 concurrent views, according to AllThingsD. This should inspire advertisers to 'go big or go home', according to Ilsa Grabe, business unit head at media agency Carat.
Antalis
PRIMEDIA LIFESTYLE MARKETING SERVICES' MALLS PERFORM WELL IN RETAIL AWARDS
Consumers have voted Gateway Theatre of Shopping as the top centre in the country in the annual 2012 Times/Sowetan Retail Awards in both the National Shopping Centre and KZN categories. The centre is marketed by Unlimited subsidiary Primedia Lifestyle Marketing Services.
YELLOW PAGES LAUNCHES SUCCESSFUL GUERILLA-STYLE CAMPAIGN
To promote the core brand values of providing quick, relevant, local content at the click of a button through on-line and mobile, a flick through the book or by dialling 10-11-8, a group of uniformed Yellow Pages brand ambassadors picketed at the end of the R24 in front of Eastgate Shopping Centre. The aim was to communicate the brand's added technological platforms through its message click, flick, dial, find - in a stunt that turned heads of motorists and Metro Traffic Police alike.
CONTINENTAL'S NEW APPOINTMENT TO DRIVE INTERNATIONAL AND LOCAL INVESTMENT

Continental Outdoor Media has appointed Adelaide McKelvey as Managing Director – Rest of Africa to drive the growth of international and local advertising investment on the continent.

wonsa

JWT MAKES BREAKFAST AN ADVENTURE WITH STORY TIME CONCEPT
JWT and Trigger Isobar developed and executed Kellogg’s Rice Krispies’ story time concept where the back of Rice Krispies packs were transformed into four collectable unique stories, which double as breakfast place-mats. Using a USSD code and mobile phones, moms could download the story in English, Afrikaans or Zulu and kids can follow the pictures while the story is being read out.
SUZUKI AUTO SUPPORTS A GOOD CAUSE WITH NEW CAMPAIGN

Suzuki Auto has combined its new vehicle launch with a Corporate Social Responsibility (CSR) initiative by promoting its new Grand Vitara with a road trip that will place shoes on underprivileged South African feet through the Put Foot foundation.

LIVE STORE MODELS BRING GUESS CAMPAIGN TO LIFE

Primedia Unlimited subsidiary Fashion Media ensured the Guess underwear campaign stood out from the rest by using live models who strutted the latest Guess underwear range in shop window displays.

COMUTANET WINS VALUABLE LUNCHEON WITH INDUSTRY PIONEER
In an exciting bidding process at the 2012 MOST Awards, ComutaNet raised the stakes in order to win a lunch with industry pioneer Richard Procter, who, along with his team, walked away with several awards during the event. Procter was part of an auction for the PinkDrive campaign, a non-profit organisation committed to improving breast cancer awareness, education and providing and offering services to women across South Africa.

Viscom Africa

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