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Issue 170 | Week 2 | November 2012

 
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Viscom Africa
ADOBE SYSTEMS LAUNCHES ADOBE MARKETING CLOUD
Adobe Systems Incorporated has launched Adobe Marketing Cloud, a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything digital marketers need for their marketing campaigns. The company has also restructured its digital marketing and web experience management solutions.
Antalis
GRAFFITI SENDS MONARCH TUKSI’S OFF IN STYLE
Graffiti has given newly-launched Monarch Tuksi vehicles a stylish look for their Cape Town launch.
PROVANTAGE/IRT MEDIA GETS HUGE EXPOSURE FOR BRANDS WITH EXCLUSIVE ADVERTISING RIGHTS
Provantage, in a consortium with TransPeninsula Investments and Kidrogen (Pty) Ltd, and trading as Integrated Rapid Transport Media, was awarded the exclusive advertising rights to the Integrated Rapid Transport (IRT) Bus System in Cape Town. This will give potential advertisers access to bus advertising, a desired media platform in Cape Town and an area where traditional Outdoor and Out of Home is very restricted.
CITILITES KEEP ADVERTISING FRESH
Continental Outdoor Media commissioned Millward Brown to research the impact of rotation on two out of home advertising campaigns in Johannesburg North and to measure the impact of Citilite rotation in terms of reach and frequency build. The research has proven the efficacy of rotating Citilite messages.

wonsa

PODD DISPLAY LAUNCHES DISPLAY STAND AND GRAPHIC CUBES
Podd Display has expanded its product range with the new Graphic Cubes and iPad Display Stand.
SWAP SHOWCASES HONEYCOMB SANDWICH SYSTEMS AT VISCOM FRANKFURT

SWAP (Sachsen) GmbH displayed its honeycomb sandwich systems which use recycled paper at viscom Frankfurt, which took place from 25-27 October.

FASHION MEDIA CAMPAIGN TARGETS FASHION CONSCIOUS MEN

A national campaign launched the new Hugo Boss men’s fragrance, SPORT, using print and television coverage and combining a two week period of Fashion Media’s in-store advertising platforms. Thirteen Edgars and 13 Red Square stores nationally sported creative shop front Hugo Boss Sport windows while escalators, hanging banners and beepers rounded off a complete advertising package.

NATIONAL FLAG & BRANDING DELIVERS 22 TONS OF BRANDING IN ONE WEEK

National Flag & Branding produced and delivered 22 tons of branding in seven days on time to the Organisation Internationale de la Francophonie Conference in the Congo. Products provided included 12m flagpoles, corporate and country flags, car flags, kiosks, bannerwalls, Re-board and embroidered products.

Viscom Africa

CLASSIC TUTORIAL: VECTORISE A LANDSCAPE PHOTO INTO A WHATERCOLOUR PAINTING

Follow this walkthrough on how to turn a landscape photo in an elegant watercolour painting like vector. The procedure, as usual, is just one of the thousand applications that you may found for the same technique. Weíll start by adjusting in a suitable way the photo in Photoshop and we will go ahead to get a sketchy figure skyline, fully detailed vector. For this purpose we will be using Adobe Illustrator.

FUNNY SIGNS OF THE WEEK

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