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Issue 171 | Week 3 | NOVEMBER 2012

 
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Viscom Africa Expo
ANTALIS REWARDS TBWA'S CREATIVITY WITH TWO APPLE IPADS
Antalis South Africa (Pty) Ltd set up a ‘congratulations’ function in September during which they handed over two Apple iPads to agency TBWA, which won the Antalis Creative Use of Paper Award at the 34th Annual Loerie Awards, sponsored by Antalis.
Antalis
CLINIQUE GETS MAXIMUM EXPOSURE WITH FASHION MEDIA
Primedia Unlimited’s Fashion Media business ensured that Clinique’s Gift with Purchase promotion achieved excellent reach and frequency. Clinique advertised its campaign for a period of two weeks in 29 Edgars stores and 24 Red Square outlets across the country, using branding on window displays and beeper sleeves.
PROVANTAGE ELEVATES ADVENTURERS' EFFORTS WITH KFC’S WALL OF HOPE

Provantage Out of Home Media provided the space for the Wall of Hope at Park Station in Johannesburg, marking the finish line for Riaan Manser's cycling trip around South Africa, where he raised money on behalf of KFC Hope.

FASHION MEDIA EXPANDS PORTFOLIO WITH ADDITIONAL ADVERTISING RIGHTS

Primedia Unlimited’s Fashion Media business has announced new additions to its portfolio of rights to 178 Edgars and 39 Red Square stores nationwide, having been awarded with internal advertising rights to Edgars Nicolway and the Morningside Red Square.

Viscom Africa

M-NET ‘DRIVES’ FLAGSHIP EDUCATION PROJECT AWARENESS WITH GOLF UNLIMITED
Unlimited subsidiary Golf Unlimited has helped M-Net Cares to reach an upper echelon target audience at mostly 5-star golf courses across the country to generate awareness of M-Net’s Naledi project until the 15th November 2012. The Golf Unlimited media platform consists of digital screens located on golf carts and in direct view of an upper LSM market within a highly sought after, premium environment.
GRAFFITI KEEPS CONSUMERS GUESSING WITH NEW BRANDED VEHICLES

Graffiti has branded the Guess Limousine with the clothing brand’s iconic international ad campaigns for the fourth time. It has given the Guess brand a stylish new look on board the well-known Guess Limousine and 15 Johannesburg school buses.

PRIMEDIA UNLIMITED LAUNCHES NEW CORPORATE APP
Primedia Unlimited has unveiled an ‘impossible to ignore’ app. Its new corporate app has been designed to highlight the intrinsic benefits of its brands via an interactive platform that not only provides valuable content but also encourages user participation and interaction.

wonsa

EMIRATES GARDEN BILLBOARD KEEPS INTEREST GROWING
The MediaVest Emirates Vertical Garden Billboard has generated R700 000 of PR exposure on various platforms, 25-million blog visits, 106811 Tweets and 469373 Facebook likes. Ensuring innovation on behalf of its client Emirates Airlines, MediaVest, in collaboration with NU Venture, Tractor Outdoor and Draft FCB, conceptualised the vertical wall garden in 2011. Grown on a traditional billboard, it was a first in South Africa constructed solely from wood and vegetation.
ACES SHOWCASES NEW AF 100 LED-LIGHT WALL AT VISCOM FRANKFURT 2012

ACES showcased the ACES AF 100 LED-Light wall at viscom Frankfurt 2012 (25-27 October). The light box system can be adapted to all individual contents and offers a high degree of flexibility.

CLASSIC TUTORIAL: DESIGN YOUR OWN CHRISTMAS CARD IN CORELDRAW

Christmas is around the corner and it's time to spice up your creating cards! In this week's tutorial you will learn how to create a Christmas tree, 3D text effects, bursting stars and a beautiful background. Enjoy!

FUNNY SIGNS OF THE WEEK

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