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Issue 172 | Week 4 | November 2012

 
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Viscom Africa Expo
PRACTICAL PUBLISHING ANNOUNCES 2013 EXPO DATES
Expo organisers Practical Publishing have launched the 2013 Visual Communications Africa Expo dates.
Antalis
SHARP LAUNCHES ULTRA LARGE 229CM LED SCREEN
Sharp has launched the world's largest single panel professional LED display, which measures 229cm (90''), at an event held at the offices of its newly-appointed local distribution partner for its visual solutions business, Stage Audio Works, on 20 November 2012.
CITY OF CAPE TOWN SCAFFOLD COLLAPSE – WHO SHOULD BE HELD ACCOUNTABLE?

In this article, WONSA questions who should be held accountable for the tragic death of a person and the injury of others at the Linkin Park concert in Cape Town due to collapsed scaffolding.

SAVE SUNDAY FOR CHURCH, NOT ADVERTISING
In this article, John Bowles, Joint MD of NAB, explains why Sunday is not the right day for retail advertising.

Viscom Africa

FOOTWEAR TRADING STEPS ON COMPETITION WITH PRIMALL MEDIA

Footwear Trading is pushing feet into stores with Primall Media, having selected the mall advertising specialist to generate awareness among the youth around its Levis campaign inside Canal Walk, Gateway, Menlyn, Sandton City and V&A Waterfront.

PROVANTAGE ENSURES NEW JOHN CRAIG STORES OPEN WITH A BANG IN KZN

John Craig commissioned Provantage to create awareness for their new stores in KwaZulu-Natal. Brand Ambassadors engaged with consumers and handed out leaflets ensuring that the store locations were effectively communicated.

ADIDAS AND TLC TAKE A GIANT LEAP FOR CHARITY
Adidas selected TLC to drive consumers into key Adidas stores to exchange their old running shoes for new Adidas ones as part of its Refresh Your Gear campaign, which targeted active male and female consumers via TLC’s indoor mall walkway billboards and large format walkway decals from 15 October to 15 November 2012.

wonsa

ANTALIS REBRANDS FLEET
Antalis has rebranded 15 of its vehicles, including 12 large four ton and six ton trucks, one bakkie and two combi type vehicles, all of which will be seen on roads in Bloemfontein, Cape Town, Durban, Port Elizabeth Johannesburg and Pretoria. The remainder of the company's fleet has also been refreshed with new ‘look and feel’ decals on the doors.
PRIMEDIA UNLIMITED GETS TUK TUK INITIATIVE MOVING
Primedia Unlimited has turned a worthwhile corporate social investment initiative into a commercially viable partnership for client Shesha Tuks and advertiser Old Mutual. Primedia Unlimited secured the exclusive advertising rights for the Tuk Tuk vehicles after the vehicle operators approached them to secure the commercial sustainability of the project. This followed a lengthy two and a half year battle to secure the appropriate licences.
EXPAND A SIGN SUPPORTS UZWELO BAGS INITIATIVE

Expand a Sign donated 1000 Uzwelo bags to Little Fighters Cancer Trust, which supports children with cancer and their families. Little Fighters use these bags to make up Bags of Hope which are delivered to children’s hospital wards nationally.

CONTINENTAL OUTDOOR APPOINTS LU NDYAMBA AS NEW GOVERNMENT LIAISON OFFICER

Continental Outdoor Media has appointed Lu Ndyamba as its Government Liaison Officer. Ndyamba is responsible for managing negotiations with government bodies and councils.

BUDGET INSURANCE ENSURES CONTINUED BRAND AWARENESS WITH BRANDYOURCAR.COM

Budget Insurance has extended its advertising on brandyourcar.com's vehicles in and around key areas in Johannesburg until February 2013. The company wanted an outdoor platform that would deliver conclusive results.

FASHION MEDIA SETS UP DELICIOUS CAMPAIGN FOR DKNY PERFUM
Fashion Media executed a two-week campaign to advertise and increase awareness of DKNY’s new Be Delicious variant ‘eau so intense’, using LED lights and massive apple die cuts in the main window displays of selected Red Square and Edgars stores to advertise the new variant.
CLASSIC TUTORIAL: CREATING CHRISTMAS BALLS IN CORELDRAW

This tutorial will show you how to create Christmas Balls in CorelDRAW using transparency, fisheye lens effect and the complex star. Simple to do and very elegant. Enjoy!

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