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Issue 173 | Week 5 | NOVEMBER 2012

 
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Viscom Africa Expo
ROOTS 2013 SURVEY TO KICK OFF EARLY NEXT YEAR

The theme for ROOTS 2013 has been finalised as ‘Coming Home’. The survey looks into retail, purchasing, media and technological habits of urbanised South Africa and will be launched in the first quarter of next year.

Antalis
HULETTS CAMPAIGN HITS THE SWEET SPOT WITH BRANDYOURCAR.COM
Primedia Unlimited’s brandyourcar.com business proved the efficacy of its dedicated mobile advertising platform. Huletts brandyourcar.com vehicles were strategically placed at the start and finish points of the Global Diabetes Walk and were supplemented by a sponsored water point and brand ambassadors who wore branded T-shirts while participating in the walk.
GRAFFITI DRIVES BREAST CANCER AWARENESS
Graffiti has given the PinkDrive its bold pink presence, having sponsored the branding of a third vehicle for mobile breast health initiative, PinkDrive. The newly-branded PinkDrive Toyota Quantam sponsored by Budget Rent-a-Car has been adorned with the same pink branding as the mobile breast check units but has been glammed up with a set of vehicle eyelashes for extra impact.
PRIMEDIA NIGERIA REWARDED FOR ITS INNOVATION WITH PLATINUM BRAND AWARD
Primedia Nigeria has been awarded the Platinum Brand Award at the recent IMC Movers awards dinner for its outstanding contribution to the development of the out of home advertising category in Nigeria. The accolade is a result of media owners judging their peers within their own industry.

Viscom Africa

STARCOM MEDIAVEST GROUP TAPS INTO LIFESTYLE BRANDING TREND FOR BLACKBERRY
BlackBerry together with its media agency SMG, part of the Starcom MediaVest Group, have partnered with Johannesburg City Parks to establish the BlackBerry @ Sandton Central Park initiative. The new public park at the corner of Sandton and Grayston Drives in Sandton, Johannesburg represents the perfect branding vehicle given that BlackBerry’s positioning is all about bringing people and experiences together.
PRIMEDIA UNLIMITED ENSURES CONSUMERS GET CAUGHT IN A WHIRLPOOL OF PURCHASES
Primedia Unlimited’s retail activation specialist Mall Active has ensured that Whirlpool appliances have remained top of mind for consumers making non-spontaneous purchases. It has communicated the benefits of Whirlpool appliances to consumers in the form of custom display stands within shopping malls. The displays are positioned in centre courts to ensure maximum visibility to the bulk of the mall’s shoppers.
COMUTA RADIO AND RANK TV KEEP IN TUNE WITH COMMUTERS
Comuta Radio and Rank TV hosted and featured local Neo-soul artist Malik, providing commuters with continued quality and entertaining subject matter and reaching over 20 million commuters on a weekly basis. Malik released his album ‘Music in Love’ earlier this year. The 12-track album features songs in four different languages: IsiXhosa, SeTswana, IsiZulu and English.

wonsa

PRIMEDIA AFRICA AIMS FOR GROWTH WITH NEW APPOINTMENT

Primedia Africa has bolstered its sales and marketing team with the appointment of its new Sales and Marketing Executive, Julie Ntokozo Mkhonta.

MOMENTUM GETS HEALTHY AWARENESS IN PHARMACIES WITH XP DIGITAL™

Momentum Health used Unlimited’s XP Digital™ platform to communicate its latest campaign to consumers standing in queues at pharmacies while waiting for their prescriptions to be filled.

CLASSIC TUTORIAL: HOW TO CREATE A SIMPLE VECTOR AVATAR FROM A STOCK IMAGE

In this week's tutorial you'll learn how to create a simple vector avatar from a stock image with several additional options. Let's get stuck in it!

FUNNY SIGNS OF THE WEEK

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