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Issue 175 | Week 2 - MONTH 2013

 
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GRAFFITI PUTS WOMEN FIRST

As part of 1st for Women Insurance’s recent R450000 financial commitment towards NGO Right to Care, Graffiti branded two mobile cervical cancer screening units for the NGO.

RIGHT STUFF LAUNCHES A HOT EASY UP COST EFFECTIVE GAZEBO
Right Stuff has launched the Easy up – Cost effective Gazebo, which is made using an aluminium and steel frame and a UV-Resistant waterproof top, covering a massive 2.5m x 2.5m area. The gazebo takes seconds to put up and take down and is super compact, standing at 1.2m high when folded down.
BROTHER RENEWS ADVERTISING CAMPAIGN WITH BRANDYOURCAR.COM

Brother has renewed its advertising campaign with Unlimited’s mobile media division Brandyourcar.com for another six months and has increased its initial presence on the Brandyourcar.com fleet by 50%.

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EXPAND A SIGN SUPPORTS ETHELBERT CHILD AND YOUTHCARE CENTRE
Expand a Sign sponsored 55 children at the Ethelbert Child and Youthcare Centre (ECYC) with new school uniforms for 2013. The company chose to forfeit its 2012 year end company party and not to purchase Christmas gifts for their customers, using the funds to give back during the festive season.
SANSUI SUMMER CUP RAISES THE STAKES WITH UNLIMITED GROUP
Primedia Unlimited Mall Division’s group of businesses, Mall Active and Mall Fusion, have conceptualised a fully integrated campaign for Eastgate Shopping Centre, which is the retail and social partner for the Sansui Summer Cup (SSC), to increase brand exposure for the annual SSC and thereby increase attendance at the event and leverage off and increase consumer knowledge of Sansui’s sponsorship of the race.
CONTINENTAL OUTDOOR CREATES 3D OUTDOOR ADVERTISING EXPERIENCE

Continental Outdoor Media created a 3D experience for motorists travelling along William Nicol Drive in Sandton, with its 3D billboard campaign advertising the Finding Nemo 3D version movie.

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Z-CARD PROMOTES CAPE TOWN TOURISM

Cape Town Tourism engaged locals and tourists with an event calendar Z-CARD®, listing and promoting events taking place in Cape Town and the Western Cape from January to June 2013.

PRIMEDIA LIFESTYLE MARKETING SERVICES WINS AWARD FOR RIGHT ROYAL AFFAIR CAMPAIGN

Primedia Lifestyle Marketing Services has scooped the South African Council of Shopping Centres (SACSC) Spectrum Award for its Right Royal Affair campaign.

GAUTRAIN PASSENGERS GET CAFFEINE FIX WITH NESCAFÉ CLASSIC FORMULA

Over 1600 passengers who passed through the Piazza at the Sandton Gautrain Station on the 6th of December 2012 sampled the new Nescafé Classic Formula during the first of Continental Outdoor’s new Gautrain Station activations.

TLC LAUNCHES SALON MEDIA

Primedia Unlimited’s TLC has launched its Salon Media advertising and communication platform within hair and beauty salons, which are extremely targeted in terms of audience. Those on the Salon Media platform will include: Barbers as well as top-end, ethnic and kiddies salons.

QUICK TIP: HOW TO CREATE A BROKEN MIRROR EFFECT WITH CLIPPING MASKS IN ILLUSTRATOR

This is an artistic effect that gives the impression of an image reflected on a broken mirror, and it is done using Adobe Illustrator. To achieve this effect you will learn how to use Clipping Masks on multiple objects, to give a 3D effect and to use the Blob Brush Tool to add a shadowing effect.

FUNNY SIGNS OF THE WEEK

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