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Issue 181 | Week 4 | FEBRUARY 2013

 
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CONTINENTAL OUTDOOR MEDIA'S BILLBOARD DONATION TO CREATE 11000 DESKBAGS
Continental Outdoor Media donated flex faces from 100 Super Signs and 500 Citilites to a CSI initiative that improves education in Africa through a collaborative effort with DeskBags, which creates durable eco-friendly school bags that double as portable desks.
Antalis
GET ROARING IN THE CINEMARK SA YOUNG LIONS COMPETITION
Cinemark’s brief for the SA Young Lions Competition has gone live and it gives entrants just 48 hours to film and edit a 60-second commercial, filmed entirely on a mobile device. The special project is on behalf of the Lead SA #StopRape initiative and competitors will have to use the commercial to bring a very convincing anti-rape message home in line with the programmes’ objectives.
BIDVEST BANK INVESTS IN GRAFFITI’S BRANDED CABS
Graffiti has branded cabs on behalf of Bidvest Bank as part of their 2013 World Currency Card™ advertising campaign.
FASHION MEDIA TAKES ON MONSTER OF A CAMPAIGN FOR LADY GAGA FRAGRANCE

Primedia Unlimited’s Fashion Media used striking window and in-store displays within selected Edgars and Red Square stores nationwide to promote Lady Gaga’s latest fragrance.

Viscom Africa

POCKETMEDIA® MAILER ENSURES SUN CITY IS THE CENTRE OF MEMBERS' HOLIDAY PLANS
Sun International targeted MVG members with PocketMedia® Solutions’ handy-sized, eight-panel mailer, the first of its size produced by PocketMedia®, and contains information about Sun City’s Thrillionaire and MVG loyalty and rewards programme, including how to ‘live the MVG good life at Sun City’.
AMASA TO HOST PRESENTATION ON THE REAL PENETRATION OF DIGITAL AND PRINT
Pete Langschmidt of ConsumerScope will delve into the ‘Real Penetration of South African Print and Digital Media’ on 6 March. According to his presentation ‘the fact of the matter is that newspaper and magazine readership is impossibly high, not unbelievably high, impossibly high.’
SAFARI TARGETS THE HEALTH-CONSCIOUS WITH BRANDYOURCAR.COM

Safari Dried Fruit is targeting active young working class adults who lead an active lifestyle with its 3-month campaign on brandyourcar.com's platform.

wonsa

PONCHOS 1910 SELECTS BILLADS FOR NATIONAL ADVERTISING CAMPAIGN
Ponchos 1910 Premium Tequila is using Nine Mile Media’s Billads bill folder advertising platform to generate exposure for its Caramel Infusion, Chilli Choc and Coffee Infusion ranges in Billads’ high foot traffic coffee shop, restaurant and style bar sites. The platform ensures that a significant amount of consumers will be reached during its upcoming national advertising campaign.
6 GREAT TIPS ON HOW TO PREPARE ARTWORK FOR T-SHIRT PRINTING

By Just Creative

As many of you probably already know, doing graphic design, and doing graphic design specifically for t-shirt printing can be two totally different beasts. Have you ever worked extremely hard for long hours on a t-shirt design for yourself or a client, only to have the printer tell you that your design won’t work for t-shirt printing? This problem is not that uncommon and I would like to provide you with a few easy tips on how to prepare your artwork for printing on t-shirts. TIPS

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