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Issue 182 | Week 1 | March 2013

 
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COCA-COLA SA RENEWS CONTRACT WITH GRAFFITI IMPACT MEDIA

Coca-Cola SA has ensured that it will maintain its prime outdoor advertising location on the Life Centre Building in Johannesburg’s City Centre by renewing its contract with Graffiti Impact Media.

Antalis
HENDRICK’S GIN TAKES OFF WITH POCKETMEDIA® SOLUTIONS’ UFO
Edward Snell and Co has again selected a PocketMedia® Solutions’ Unidentified Folding Object (UFO), a unique folding cardboard marketing solution, to promote its Hendrick’s Gin and drive consumers to its social media websites. Designed by Brandsmith, Edward Snell and Co’s advertising agency, the UFO forms part of the Hendrick’s Gin marketing mix and will be distributed by Hendrick’s Gin’s brand ambassadors at various activations.
JWT APPOINTS NEW MANAGING PARTNER

JWT South Africa has appointed Willem van der Merwe as Managing Partner JWT Cape Town. He will report to Jim Faulds, COO JWT S.A.

KELLOGG AND JWT WIN MARKETING EXCELLENCE AWARD
Kellogg South Africa has received the prestigious W.K. Kellogg global values award for applying best practice in contributing to business success for the launch of Kellogg’s Corn Flakes Instant Porridge. This marketing excellence award celebrates the team’s approach in applying top performing Kellogg values and is judged across the Asia Pacific regions by a panel of judges including: Area President and Vice Presidents of each of the relevant disciplines; Marketing, Sales, Research and Technology and HR.

Viscom Africa

GOLF UNLIMITED CREATES AWARENESS FOR PUMA'S LATEST GOLF TECHNOLOGY
Golf Unlimited has launched the ‘What’s your fly’ advertising campaign for Puma’s revolutionary new golf driver that enables players to individually determine the best setting for maximum distance and control. The campaign is being featured on Primedia Unlimited’s Golf Unlimited GPS advertising platform across the country.
PROVANTAGE IMPLEMENTS SUCCESSFUL SHOPPA SHOWS

Provantage has implement shoppa shows to educate and create awareness around TB and the various preventative measures. The shows were commissioned by URC, in conjunction with USAID and the South African Health Department.

NMMU SELECTS Z-CARD AS PREFERRED MARKETING METHOD FOR NINTH TIME

Nelson Mandela Metropolitan University (NMMU) has selected Z-CARD® to market its undergraduate course offerings and other general information to Grade 12 and prospective students for the ninth consecutive year.

wonsa

BRANDYOURCAR.COM LETS YOUR FINGERS DO THE TYPING FOR THE YELLOW PAGES
The Yellow Pages marketing team used Primedia Unlimited’s transit media platform Brandyourcar.com (BYC) to communicate its presence on digital channels among its core target market, booking a five month advertising campaign on vehicles across South Africa.
THE MEDIASHOP AND BRUCE WHITFIELD EDUCATE CONSUMERS ABOUT THE 2013 BUDGET

Radio personality Bruce Whitfield from Radio 702 expertly unpacked the Budget speech for guests at The MediaShop’s first forum for 2013 was held at the Country Club Killarney.

THE TEN COMMANDMENTS OF PROMOTING YOUR PRODUCTS IN STORE
In this article, Timothy Beattie, General Manager of Pyrotec PackMedia, outlines ten ways to get your product noticed.
HOW TO CREATE A SEMI-TRANSPARENT, 3D TEXT EFFECT IN ADOBE ILLUSTRATOR

In the following steps you will learn how to create a colourful, semi-transparent, three-dimensional text effect in Adobe Illustrator. We’ll start with some basic text and several Compound Paths and a built-in Calligraphic brush. Once we get our starting vector shapes we’ll add the three-dimensional look using the Extrude & Bevel effect. We’ll use some simple vector shape building techniques and masking tricks along with some basic effects and blending techniques to give our three-dimensional shapes a semi-transparent look. Tutorial Link

Tutorial
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