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Issue 183 | Week2 | MARCH 2013

 
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Antalis
CASTLE LITE DRIVES AWARENESS WITH CAB ADVERTISING CAMPAIGN

South African Breweries’ (SAB) contracted transit media and vehicle branding specialist Graffiti to brand 30 metered cabs as part of SAB's No Regret Friday anti-drinking and driving initiative.

CHANEL N°5 MAKES CUSTOMERS SWOON WITH BRAD PITT CAMPAIGN
Chanel tasked Primedia Unlimited’s Fashion Media to launch its Brad Pitt campaign, introducing the superstar as the new face of Chanel N°5 inside its Red Square media holdings. Brad Pitt (48) has been chosen to front the advertising campaign for perhaps the most famous perfume in the world, making him the first man to promote Chanel N°5.
THE BRAND CONNECTION RUNS SUCCESSFUL ACTIVATION CAMPAIGN FOR COCA-COLA
The Brand Connection, The Media Connection’s brand activation specialist, ran an authentic and applicable marketing campaign involving direct interaction, participation and promotion to encourage community members to return their glass coke bottles to redeem their R3 deposit.

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EXPAND A SIGN KEEPS CAR GUARDS COVERED WITH UMBRELLA DONATION

Expand a Sign provided much needed shade to the Guardian Angels car guards with its donation of six Ex-Shade umbrellas. These umbrellas are used along the Durban beachfront from the Bay of Plenty to New Pier.

POCKETMEDIA'S LATEST INNOVATION MAKES BSH BRAND POP

Z-CARD® Turkey has used its latest PocketMedia® innovation, the Popup Cube, to ensure BSH Home Appliances Corporation's branding remains top of mind with customers.

MALL ACTIVE ENSURES CITROËN’S FIRST ALL-WHEEL DRIVE SUV TAKES OFF WITH MALL CAMPAIGN

Mall Active is driving Citroën sales across South Africa with a consumer engaging shopping mall activation used to create awareness of the launch of Citroën’s first all-wheel drive SUV, the C4 Aircross.

POCKETMEDIA® SOLUTIONS TARGETS BUSINESS LEADERS
PocketMedia® Solutions' Z-CARD®, designed by Cape Media magazine, reached out to the hand-picked leaders of tomorrow and seasoned business leaders and mavericks who are redefining and shaping today’s thinking by promoting the DHL Tomorrow’s Leaders’ Convention which took place on 15 March 2013.
ACSA SCORES WITH GOLF UNLIMITED
The Airports Company South Africa (ACSA) is reaching the jet set society with Golf Unlimited's branding platform on elite golf courses across the country. The platform makes frequent domestic and international flyers aware in advance, of various retail-related competitions and prizes running at OR Tambo International.

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