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Issue 184 | Week 3 | MARCH 2013

 
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GRAFFITI PARTNERS WITH TATAMATENTS TO TURN WASTE INTO WAGES
Transit media company Graffiti recently partnered with NGO Tatamatents to donate all of its PVC and vinyl end-rolls, off-cuts, misprints and other waste material to create sustainable jobs for unemployed township residents who sell the off-cuts as much-needed insulation and water-proofing for township shacks.
Antalis
MEDIA GURU SHARES HOW ADVERTISERS CAN HOOK CONSUMERS

Hamish Pringle, shared insights about fly fishing and how to plan the ideal channel and content mix, with advertising and media professionals at Continental Outdoor Media's Continental Conversations on 1 March at the Maslow Hotel in Sandton.

STREET POLE ADS DRIVE FAMILIES TO CRAWFORDSCHOOLS OPEN DAY
CrawfordSchools promoted its open day in Gauteng with ADreach Street Pole Ads. The decision paid off as hundreds of families flocked to the open day citing the campaign as a major driver. Eight sites in the main catchment areas of five schools in Johannesburg and Pretoria were used.
FASHION MEDIA ENSURES THAT CLINIQUE BRANDING MEASURES UP

Estee Lauder selected Fashion Media to advertise Clinique's 3 Step campaign advertised across Fashion Media’s Red Square media platform on Window Decals, Beepers and Gondola Ends - which featured prominently in the top 24 stores across the country.

Viscom Africa

MALL ACTIVE AND SAMSUNG CREATE SMART CAMPAIGN FOR GALAXY PHONE LAUNCH

Primedia Unlimited’s Mall Active partnered with Matchworld to create an interactive stand to launch the new Samsung Galaxy Pocket smart phone, including a Samsung Dome in which consumers had the chance of winning their share of R500 000.

AMASA TO HOST ANNUAL GOLF DAY

The AMASA Golf Day, themed ‘Superheroes’ will be held at Parkview golf club on the 9th May. The event is well attended each year by media owners, media agencies and marketers and AMASA is calling for sponsorships to support the initiative.

HB DISTRIBUTORS IMPRESSED WITH WASHROOM ADVERTISING

First time advertisers HB Distributors, imports and distributors of the no!no! hair removal device were very impressed with post advertising results of their washroom advertising, which revealed over a million rand in sales for the company.

wonsa

TLC RAISES THE BAR FOR DBG CAMPAIGN

TLC Unlimited created a campaign for DBG’s Potency (Po10C) brand. The washroom advertising is being showcased in 50 selected bars and nightclubs.

PHOTOSHOP TUTORIAL: SPOT COLOUR SEPARATION

Do you keep hearing how screen printers can't print without a vector file? Well then this tutorial is for you! Jimmy Breen explains how to separate a flattened jpeg into a layered, print ready PSD file. Have fun! Tutorial

Tutorial
FUNNY SIGNS OF THE WEEK

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