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Issue 185 | Week 1 | April 2013

 
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Viscom Africa Expo
ABSA SWITCHES ON WORLD'S LARGEST LED DISPLAY
The Absa Towers building in Johannesburg’s CBD has been transformed with four giant LED screens, almost twice the size of a basketball court (38 metres long and 17 metres high), and can be seen from a radius of up to 1.5 kilometres from the ground and 2.5 kilometres in the air. The giant installation is the world's largest LED display.
Antalis
SEDGWICK’S OLD BROWN UNVEILS SMOKING HOT BILLBOARD IN CAPE TOWN
Sedgwick’s Old Brown is unveiling its innovative showroom-style billboard on the N1 in Cape Town at Northgate Island to kick off its new 'Share the Warmth' campaign. The billboard is a glass box, about 5 metres in height, 17,4m wide and 5m deep, and features a 4m high Sedgwick’s Old Brown bottle and a braai place with glowing artificial coals and smoke bubbling from the chimney.
XANITA CREATES ITS BIGGEST EXHIBITION STAND FOR THE GENOP GROUP
Xanita created an X-Board exhibition stand, its biggest exhibition stand to date, for the Genop Group, which exhibited at the 43rd National Congress of the Ophthalmological Society of South Africa, held at the CTICC in Cape Town from 14 to 17 March 2013. The stand measured a whopping 24m x 12m.
EXPAND A SIGN OFFICIAL SHADE SPONSOR AT GETAWAY SHOW
Expand a Sign helped visitors at the Cape Getaway Show, held from the 15th to the 17th March 2013 , to 'get away' from the sun with its Ex-Shade umbrellas, Ex-dome gazebos and Ex-Star tents. The company was the shade sponsor for the third consecutive year at show.

Viscom Africa

GRAFFITI PUTS HEINZ WINCKLER IN THE HOT SEAT WITH REGENT RACING
Entertainer and former Idols SA winner, Heinz Winckler showed that his talents include far more than just music when he took 12th place overall as co-driver in the Regent Racing team in the RFS 400, the opening round of The Donaldson Cross Country Motor Racing Championship in the Magaliesburg area earlier this month. Helping to ensure that everyone knew Winckler was in the running, vehicle branding and transit media specialist Graffiti was responsible for the rebranding and personalising of the Imperial Automotive Racing Nissan Navara which the musician co-drove with ex-South African champion driver, Archie Rutherford.
POCKETMEDIA® EMPOWERS VISITORS FOR POWER AND ELECTRICITY WORLD AFRICA
PocketMedia® Solutions and Terrapinn have designed a Z-CARD® which contains a seminar schedule for Power and Electricity World Africa, taking place 9th-10th April, at the Sandton Convention Centre, allowing attendees to know what is going on at the event and where.
MEDIA SHOP: ADVERTISERS SHOULD GET ABOARD GAUTRAIN
Media owners continue to look for new environments to offer reach to different markets. The Gautrain is one of those newer opportunities. Craig Wallis, Group Head of our Out of Home Division has put together the following update on how the Gautrain has changed Johannesburg - both from a transport perspective as well as an advertising opportunity.

wonsa

YSL CAMPAIGN SHINES WITH UNIQUE GOLD MIRROR VINYL
Fashion Media used gold mirror vinyl to launch Yves Saint Laurent’s ‘Manifesto’ fragrance.
FUNNY SIGNS OF THE WEEK

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