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Issue 189 | Week 1 | MAY 2013
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PANADO CREATES SPARKLING CAMPAIGN
The new Panado effervescent tablet appears to dissolve in a real glass of water on four super-signs in three major South African cities. The giant glass is filled with genuine H2O that is given a bubbling effect by a pump behind the huge tablet.
TRAIN STATIONS ARE THE IDEAL PLATFORM FOR OOH MEDIA
Jean Coetzee of Provantage explains the efficacy and visibility of OOH in train station environments.
FESPA CONFIRMS STAR LINE-UP FOR CREATIVE CORNER
FESPA has attracted a leading line-up for its Creative Corner, an inaugural conference being held at FESPA 2013, London, 25-29 June 2013.
BRANDYOURCAR.COM ENSURES SAFM IS SEEN, NOT ONLY HEARD
Brandyourcar.com is ensuring that listeners are tuning into SAfm with its successful transit media platform, during April and May 2013.
REN-FLEX PRODUCES FIRST IN-MOULD LABEL Z-CARD
Ren-Flex selected a PocketMedia Solutions' N-Format Z-CARD to promote its in-mould labels (IML) and hand out to Blow Moulders and IML potential customers at the ProPak Expo.
DISCOVERY HEALTH PROMOTES CHRONICARE BENEFIT WITH XP DIGITAL
Discovery Health has selected XP Digital‚Ñ¢ to educate its members about their ChroniCare benefit, which can be activated through Discovery‚Äôs website to get up to 25% cash back on a range of specialised products at Dis-Chem.