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Issue 194 | Week 2 | June 2013

 
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Visual Communications Africa Expo 2013
THE MEDIA SHACK DEMONSTRATES NEW NOMADIX IWALKER AT MARKEX
The Media Shack exhibited the new iWalker at the Markex Expo, which took place from 11-13 June. The iWalker is the world’s first, fully mobile and self sufficient media system that promotes meaningful customer engagement with the metrics and returns to justify budgets and promote better ROI and ‘Value’ driven returns.
Antalis
RIGHT STUFF LAUNCHES NEW BRANDING PRODUCTS AT MARKEX

Right Stuff launched a range of new products, including the four-panelled Dart Ad banner, the Revolving Light Up Lantern banner and Subs Bench (Sports Dugout), at Markex, which took place from 11-13 June at the Sandton Convention Centre.

IDEAL DISPLAYS EXHIBITS NEW FLOATING DISPLAY SYSTEM AT MARKEX
Ideal Displays showcased its Floating Display System at the Markex Expo, which took place from 11-13 June. The display comes with six display discs and all rods and cables to hang the system. It's easy to set up and is guaranteed to attract attention with its orbit-like motions.
POP-UP PRODUCTS SHOWCASES LOLLIPOP BANNERS AT MARKEX

The company showcased its unique and eye-catching banner at the Markex Expo, which took place from 11-13 June. The banner moves in the wind, giving your brand 360 degree exposure. The banner is 2m (h) x 0.8m (w).

Viscom Africa

EXPAND A SIGN SCORES BRANDING GOLD FOR COMRADES MARATHON
Expand a Sign created maximum brand impact for various sponsors of the Comrades Marathon, including Bonitas and Flora. The long avenue of large Bonitas Flying banners at the start line and the extensive trail of green and yellow Flora Feather banners at the end of the Comrades Marathon created a winning brand solution.
PROVANTAGE'S SUPER RIG BRINGS CASINO BRAND TO LIFE

Provantage’s Super Rig travelled to various venues in Bloemfontein, bringing DJ’s, Promotion Ladies dressed in carnival outfits and a lot of fun to consumers to promote Windmill Casino in Bloemfontein.

PRIMEDIA UNLIMITED SUBSIDIARY MOVES TO MEDIA CITY

Source, the Primedia Unlimited subsidiary which specialises in integrated digital and CRM marketing solutions for malls has relocated to Unlimited’s head office in Sandton for the unit to be more closely involved with each of the company’s subsidiaries.

wonsa

GRAFFITI LETS DHL SHOW ITS TRUE COLOURS
Graffiti transformed 50 white DHL vehicles into their distinctive DHL yellow with their traditional red DHL logo. The exercise is an alternative to the courier company’s previous vehicle branding option in which actual yellow-vehicles would be branded with the red DHL logo decals.
SOUTH AFRICA MAKING ITS MARK ON THE INTERNATIONAL OOH FRONT
This year sees one of the largest South African contingents, with 18 local OOH industry delegates, attending the 54th annual FEPE conference in Germany, being held from 19-21 June. Barry Sayer, President of FEPE International, the global Out-of-Home (OOH) advertising association, and Executive Chairman of Continental Outdoor Media, will be opening the conference on Thursday 19 June 2013.
PROVANTAGE EXCELS WITH INNOVATIVE BRANDING CAMPAIGN
Provantage implemented a Shoppa Show campaign to promote the Excella Cooking Oil and Excella Mayonnaise brands. Provantage took the show to venues across South Africa. Excella Mayonnaise sampling created brand awareness and successfully increased sales of the products, which was one of the campaign objectives. The Shoppa Shows attracted numerous consumers to the retail outlets and created excitement around the brand and products being promoted.
ABF RAISES R75000 FROM LATEST FUNDRAISER

The Advertising Benevolent Fund (ABF) has raised approximately R75 000 from its latest fundraiser, the President's Cup 2013 which was held at the Wanderers golf club on 5 June.

Visual Communications Africa Expo 2013
FUNNY SIGNS OF THE WEEK
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