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Issue 197 | Week 1 | JULY 2013

 
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Visual Communications Africa Expo 2013
VISCOM AFRICA EXPO 2013 PRESENTS NEW EDUCATIONAL ZONES TO VISITORS

Visitors to this year's Visual Communications Expo, taking place from 21-23 August 2013 at the Sandton Convention Centre, can attend the new free educational T-Shirt Printing and Vinyl application zones in Hall 2.

Antalis
CONTINENTAL OUTDOOR HELPS LAUNCH CANCER AWARENESS CAMPAIGN
Continental Outdoor Media helped to raise breast cancer awareness in Botswana by collaborating with the Journey of Hope Botswana (JOHB) to erect billboards in Nata, Maun, Mahalapye and Francistown as the first part of the JOHB National Awareness Campaign for breast cancer.
PRIMEDIA UNLIMITED GETS OLD MUTUAL MOVING WITH LEGAL TUK TUK INITIATIVE
Primedia Unlimited has secured the exclusive advertising rights for the Tuk Tuk passenger initiative in Sandton, offering advertiser Old Mutual the largest number of branded Tuk Tuks in the country that are legally operated. Primedia has turned a worthwhile corporate social investment initiative into a commercially viable partnership for client Shesha Tuks and advertiser Old Mutual.
GRAFFITI ENSURES PASSENGERS ARE IN-SYNC WITH JACQUES LEMANS WATCHES

Graffiti has put Jacques Lemans watches in the hands of airport bus passengers with its unique bus-handle advertising medium to place designer Jacques Lemans' timepieces in the hands of travellers at OR Tambo International Airport.

Viscom Africa

RIGHT STUFF PROVIDES UNIQUE DEMONSTRATION PRODUCT FOR ECO-TAPS
For their national roll-out, energy and water-saving company, Eco-Taps, used Right Stuff's Promoshop Kiosk due to the the product's reputation as a first-class attention-grabbing demonstration tool, as well as for its sleek design, ease-of-use, portability and aesthetic appeal.
PRIMALL MEDIA TARGETS CHEESE LOVERS WITH LATEST CAMPAIGN
Primall Media's latest advertising creative for Simonsberg’s cheese range was booked and planned through Starcom and Nu Venture Media, using the Primedia Unlimited owned Primall Media’s high-impact media sites inside selected shopping malls and strategically, close to the point of purchase.
ADREACH PAYS FOR FIVE LOERIE 2013 ENTRIES
ADreach has entered five Street Pole Ad campaigns into the Loeries 2013 for free. The company reviewed each campaign flighted on the medium over the last year. Those chosen were then selected based on creativity, relevance, execution and impact. These included DKNY, Spiderman, Hunters Dry, Nivea and Maragon.

wonsa

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