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Issue 202 | Week 4 | August 2013
 
   
 
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Visual Communications Africa Expo 2013
VISCOM AFRICA EXPO 2013 EXPO A MAJOR SUCCESS

There was also an increase in international visitors who visited the event, including attendees from Angola, Botswana, Lesotho, Mozambique, Namibia, Nigeria, Swaziland, Tanzania, Uganda, Zambia and Zimbabwe to name a few.

Antalis
GRAFFITI COVERS CALTEX ONCE AGAIN

Caltex went for Graffiti’s branded cab medium for the fifth time in recent years. This time the vehicle branding and transit media company, Graffiti to will showcase Techron fuel branding and participation in the new Standard Bank UCount customer rewards programme on a fleet of cabs.

AMASA TO DEBATE MEDIA MANAGER ROLE

AMASA will have a debate on the topic: Clarifying the role and existence of media managers in their agencies on Wednesday the 4th of September.

PRIMEDIA LIFESTYLE ESCALATES THE WORKSHOP'S SHOPPER SPEND

Primedia Lifestyle Marketing Services has implemented a loyalty campaign that motivates shoppers to increase their spend at The Workshop Shopping Centre in Durban.

wonsa

GRAFFITI ENLIVENS PUMA’S GEAR BOX
Graffiti enlivened Puma's gear box—a fully equipped, mobile sports lifestyle mobile retail store launched in 2010—by emblazoning a huge white PUMA logo across the side of a Mercedes Lux Liner. PUMA’s Gear Box allows fans across the country to shop onboard in the customised vehicle.
TLC ADVERTISES DISCREETLY

TLC has identified the fitting rooms in Legit and Jet stores as a discrete environment and an ideal way that Nampak can communicate with women about its Lifestyle Sanitary Pads and Pantyliner products.

Z-CARD® EDUCATES MARKET ON ENBAYA PREPAID METERS
Enbaya Prepaid Meters chose a credit card-sized Z-CARD® as an effective marketing tool that provides its consumers with useful tips on how to use its online and mobi services and buy water and electricity vouchers from the company.
SOUTH AFRICAN TOWNSHIPS GIVE HOPE TO RETAIL INDUSTRY

NAB’s latest ROOTS survey has unlocked critical local intelligence on a market that has major buying potential. Many marketers prefer to throw the local market into one generic segment but the ROOTS survey shows key differences in these hotspots and warns marketers from boxing these important markets into one group.

Viscom Africa

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