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Issue 203 | Week 1 | September 2013

 
 
   
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Viscom Africa
EXPANDING AN INFLATABLE SIGN

Expand a Sign is a portable advertising and branding solutions that has added a selection of inflatables to their product range, including the following shapes: Beer Bottle (6mx3m-5.5kg), Buddy Bottle (5mx2.5m-5.5kg), Can (3mx1.5m-5.5kg) and the Arch (5mx8.8m-28kg).

Expand a Sign
Antalis
CLINIQUE MAKING A DRAMATIC DIFFERENCE

Clinique went for Primedia Unlimited's Fashion Media advertising platforms at Edgars and Red Square stores around the country for a period of two weeks and that drove in-store sales of its new Dramatically Different Moisturizing Lotion with.

Clinique
UOMO GRABS MEN'S ATTENTION WITH FASHION MEDIA

Primedia Unlimited's Fashion Media was selected by Uomo, a fragrance developed by renowned perfumer Alberto Morillas, for men who live with passion and step up to their destiny. Uomo chose Fashiom Media's platform as it was an ideal media platform to launch their product into the market and to drive in-store sales.

Uomo
FURIOUS AND FAST WITH Z-CARD®

Furious & Fast is a custom automotive and biking industry brand, that has found another innovative use for the Z-CARD® marketing tool which puts in one pack the company's corporate brochure and service book.

Furious and Fast

wonsa

MINDSHARE ANNOUNCED AS THE OVERALL VICTOR
Mindshare was announced by AMASA as the overall victor of this year's Roger Garlick Awards at the MOST Awards ceremony. Mindshare
GILL RANDALL SCOOPS MEDIA OWNER LEGEND AWARD

At this year's MOST Awards, joint Managing Director of Newspaper Advertising Bureau (NAB), Gill Randall, scooped the Media Owner Legend Award.

Gill Randall
CONTINENTAL OUTDOOR MEDIA PARTNERS WITH AFRIKA TIKKUN

Continental Outdoor Media is creating needed media awareness for an NGO that focuses on the sustainability and transformation of communities called Afrika Tikkun, using their unsold billboards.

Continental
Z-CARD® DOES IT FOR THE TENTH TIME

The Castle of Good Hope (CGH) has been using the Z-CARD® for the past nine years, and this year the CGH, Cape Town has prepared well in advance for the annual tourism month which will be held in September. The CGH is utilising a Z-CARD® to ensure that it has an innovative guide for its visitors to enjoy, to market the tourist destination and to raise funds towards its upkeep. The Z-CARD® guides come in eight different languages: English, Afrikaans, Xhosa, Dutch, German, Spanish, Italian and French.

Z-Card
CONTINENTAL OUTDOOR IMPLEMENTS NIGHT EYES

Continental Outdoor Media implemented the Land Rover Night Eyes campaign which was created by Tag 8 and was facilitated by Young and Rubicam (Y&R). This billboard design gives drivers a site of an approaching herd of buffalos on a night game drive, while in reality they are in the city. It has LED's that produce the glowing night-eyes effect, this image is supported by Defender and the Landrover logo.

Continental
TLC HELPS CHERUBS COMMUNICATE WITH MOM'S TO BE

Cherubs has selected Primedia Unlimited's TLC washroom advertising platforms in 22 Netcare maternity hospitals and clinics across South Africa, as they are the best possible place to advertise baby products and it is where expectant parents flock to frequently.

TLC
FUNNY SIGNS OF THE WEEK

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