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Issue 206 | Week 4 | September 2013

 
 
   
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Viscom Africa
OOH PROVES EFFECTIVE IN AFRICA

Continental Outdoor Media's out-of-home (OOH) medium proved to be one of the most effective for advertisers in Africa according to a study by TNS Mauritius. The study shows that many African’s feel that OOH enhances their environment.  Advertisers and marketers who claim that OOH is key within their media plans as illustrated in a recent survey to major brands throughout Africa conducted by Continental Outdoor support this.

Antalis
PRACTICAL PUBLISHING STEPS UP FOR CHARITY ONCE AGAIN

After the success of last year’s fundraiser, Visual Communications Africa and Sign Africa expo organisers Practical Publishing once again took up the challenge and stepped up for charity at the Johannesburg Expo in August.

HP SHOWCASES WALL TO WALL INNOVATION AT MOOD 2013

HP showcased its latest portfolio of HP digital printing technologies and partner solutions for custom-printed interior design graphics, wall to wall coverings and other furnishings at Mood 2013 which was held at Brussels, Belgium from 10 - 12 September.

BANNING ALCOHOL ADVERTISING A REALITY

On the 18th of September 2013, Cabinet approved that the Control of Marketing of Alcohol Beverages Bill should be published for public comment. The aim of the Bill is to reduce the exposure to the advertising and promotion of alcohol.

wonsa

EXPAND A SIGN BUILDING A TEAM THROUGH SOCCER
This year Expand a Sign coordinated a fun, interactive team building initiatives for its staff members. They recently invited staff to take part in a fun soccer tournament held at the outdoor soccer arena at Crusaders Club.
TLC ALLOWS DEEP HEAT TO ENGAGE WITH CONSUMERS

Primedia Unlimited's TLC helped Deep Heat generate significant brand awareness using its washroom advertising environment to reach out to its consumers cross all ACSA airports.

PRIMARY BRINGS MOUNTAIN VIEW INSIDE SAB TASTING ROOMS

Primary Print and Photo has installed a wallpaper that gives the tasting rooms of the South African Breweries (SAB) in Newlands, Cape Town a better view of the mountain. The wallpaper is made of environmentally conscious inks on a high quality paper, the image seen on the wallpaper taken by photographer Paula Zapata.

AMASA ANNOUNCES INDUSTRY ANNUAL BASH

Advertising Media Association of South Africa (AMASA) has announced the date for its annual industry bash and fundraiser.

INDIEGOGO LETS YOU PLAY VIDEOS THROUGH YOUR EARS

Indiegogo has launched its video earrings that have the capability of playing videos on your earlobes as you model, walk, run, or dance. Rock these at a concert, club, runway, bar, or just chilling with friends.

FUNNY SIGNS OF THE WEEK

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