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Issue 209 | Week 3 | October 2013

 
 
   
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Viscom Africa
SA'S GOT TALENT DRIVEN BY BRANDYOURCAR.COM

Primedia Unlimited’s Brandyourcar.com, has secured an advertising campaign from e.tv, to promote its reality show, South Africa’s (SA) Got Talent. Brandyourcar.com’s Bonnet Socks are a unique media platform generating impact and vast word-of-mouth amongst South African consumers.

Antalis
NF MEDIA PRESENTS AUGMENTED REALITY

A division of NF Branding, NF Media presents one of the latest trends in the digital and media market place, the Augmented Reality phenomena.

REVLON TEAMS UP WITH MOVING TACTICS FOR DIGITAL MAKEOVER

Revlon South Africa and Moving Tactics are dishing out additional in-store digital signage at its outlets in Edgars and Woolworths. Revlon has effectively been using brand communication and strong in-store digital media to drive their brand awareness and positive sales performance.

GRAFFITI WRAPS MONTECASINO REVVED UP CABS

Graffiti, vehicle branding and transit media expert, have brightly branded ten cabs to generate awareness and interest for Montecasino’s most recent campaigns: the MTN Festival and the Revved Up Casino promotion.

wonsa

MUSIC TO DRIVE DIGITAL SIGNAGE DEALS
According to Muse Content’s CEO Marco Burkhardtsmayer, providing in-store music can give digital signage suppliers a foot in the door with retailers that positions them well to later provide a screen network, according to a German agency.
PROVANTAGE INSTRUMENTS CHAS EVERITT COMMUTER CAMPAIGN

Chas Everitt is currently making use of well-located commuter shelters in the greater Johannesburg area to market their brand and spread their message, through  Provantage’s Commuter Shelter advertising that provides a cost-effective, highly visible platform for brands.

BRANDYOURCAR.COM DRIVES YELLOW PAGES

Trudon’s Yellow Pages chose Brandyourcar.com, to reach its LSM 8 – 10 consumers between the ages of 25 and 40 and generate awareness around the Yellow Pages’ new YP3 online platform (http://www.yellowpages.co.za).

CONTINENTAL OUTDOOR MEDIA GIVES BACK

Last year Continental Outdoor Media, has collectively contributed a value in excess of R3 million in media exposure to various non-profit organisations (NPO’s). The company regularly donates unsold out-of-home (OOH) inventories and old billboard flex faces to a multitude of NPO’s in order to give back to the communities in which they operate and to contribute to creating a sustainable environment.

PRIMEDIA LIFESTYLE ENDORSES GENERATION GREEN FASHION SHOW

Primedia Lifestyle Group’s endorsed a fun and interactive campaign at Liberty Promenade Shopping Centre for school pupils, staff members and parent titled, The Liberty Promenade Generation Green Recyclable Fashion Show.

AMKA RELEASES NEW STYLING GEL WITH MALL ACTIVE

Primedia Unlimited’s Mall Active, helps Amka generate awareness around its new range of Easy Waves’ styling gels by ensuring that consumers could engage with the product and even have their hair styled inside shopping malls across the country.

INVICTUS CHOOSES FASHION MEDIA

Primedia Unlimited’s Fashion Media was chosen by Paco Rabanne’s Invictus, a new  fragrance for men, to generate brand awareness inside Edgars and Red Square stores across the country during a two-week advertising campaign.

FUNNY SIGNS OF THE WEEK

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