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Issue 210 | Week4 | October 2013

 
 
   
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Viscom Africa
EXPAND A SIGN DONATES EXPANDING BACKWALL TO ODCCC

Expand a Sign has donated an Expanding Backwall and six Ex-T banners to the Open Door Crisis Care Centre (ODCCC) for their annual benefit breakfast that was held on the 16th of October. These marketing tools will provide the ODCC with ongoing, valuable branding at events going forward.

Antalis
CARS.CO.ZA TEAMS UP WITH BRANDYOURCAR.COM

Cars.co.za  has teamed up with Brandyourcar.com to generate awareness of its online portal. The campaign was conceptualised to generate out-of-home exposure for cars.co.za in Cape Town, and was executed by Brandyourcar.com with a  social media campaign to educate consumers that cars.co.za is ‘the simple way to buy and sell cars’.

UNLIMITED MALL CHANGES RETAIL MARKETING

The South African retail sector demands a multi disciplinary and integrated approach to retail marketing. Unlimited Mall Division's CEO, Molefi Moloantoa said that the business has undertaken a re-alignment of its various mall retail businesses into one division to offer clients and shoppers a seamless, fully integrated retail marketing experience. The power of South Africa’s sprawling retail sector is enormous but the key is how to tap into it in a strategic, highly-effective manner.

BRANDYOURCAR.COM RUNS FIRST ALCOHOL CAMPAIGN

Primedia Unlimited's Brandyourcar.com ran its first advertising campaign for an alcohol brand, Namaqua box wines, the campaign has proved successful by complementing Namaqua’s fleet of branded vehicles driven by its own representatives with Brandyourcar.com brand ambassadors and drivers in Gauteng.

wonsa

GLAMCAM PROMOTES JACK DANIEL'S MUSIC SCOUTS
TLC's Glamcam has been selected by Jack Daniel’s Music Scouts, a nationwide search for authentic South African musical talent. As part of its below-the-line campaign to drive awareness of the competition in Nightlife venues across the country until December.
PRIMEDIA LIFESTYLE EXECUTES CELEBRITY CHEF SHOWDOWN

Primedia Lifestyle Marketing Services executed Gateway’s Celebrity Chef Showdown, to celebrate the centre’s food offering via an integrated campaign aimed at increasing restaurant turnover, exposure and creating media hype via celebrity associations.

M-NET RENEWS PRIMALL MEDIA'S CONTRACT

M-Net has renewed its contract with Primedia Unlimited subsidiary Primall Media to generate awareness of Carte Blanche’s 25th anniversary until the end of October. Captivating advertising creative on dominant parkade sites makes use of Carte Blanche’s presenters to celebrate the show’s popularity and longevity with consumers.

FUNNY SIGNS OF THE WEEK

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