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Issue 211 | Week5 | October 2013

 
 
   
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Viscom Africa
RIGHT STUFF PRESENTS EXTENDED HOURS CONCEPT

Right Stuff presents their Spaza Shop Kiosk: The Extended Hours Trading Concept. Knowing that informal trading is dependent on the number of feet through the door, as well as the available finances of these patrons to spend at these venues in a limited amount of time. In a rural setting, this becomes a bigger challenge.

Antalis
NEW WAVE DEVELOPS 3D CABS

New Wave Outdoor Media (NWOM), has developed 3D cab innovations in South Africa, attracting a wide range of international brands such as Adidas and Superga.

GRAFFITI AND CASTLE LAGER BREAK BRAAING RECORD

Vehicle branding and transit media specialist, Graffiti branded six VW Amarok vehicles in bright red and gold Castle branding in an attempt to generate interest and hype around the record-breaking attempt. Castle Lager did indeed break the world record for the most people braaing at the same time.

GOOD HOPE FM FIRING UP BRAND LOYALTY WITH BRANDYOURCAR.COM

The amount of time South Africans spend in their cars may not be a good thing for traffic congestion, but it offers unlimited potential to advertisers.

wonsa

PROVANTAGE OUTLINES THE FUTURE OF OOH IN TRANSIT
Jean Coetzee, GM Media Sales at Provantage, outlines the growth of the transit infrastructure in SA and what this means for OOH media and advertising. The developments in infrastructure and intermodal public transport together with digital innovations and a growing trend towards benefiting the consumer, prove that future of OOH is in favour of Transit Media. Media owners, marketers and advertisers need to catch a taxi and get on the bus if they want to be part of the increasing transit media landscape.
PRIMEDIA LIFESTYLE GROUP APPOINTS NEW COO

Primedia lifestyle group has promoted Jennifer Walshaw to the position of Chief Operating Officer (COO). Walshaw previously held the position of Financial Manager at an electronic company from 2001 to 2003, and before relocated to Cape Town where she held the same position at Saatchi and Saatchi until 2009.

GRAFFITI BRANDS ALDO'S SPRING/SUMMER CAMPAIGN

As part of its Spring/Summer 2013 advertising campaign, Footwear label, ALDO has branded eight metre-cab vehicles with Graffiti's an eye-catching, pop art-inspired look for its Spring/Summer 2013 advertising campaign. Branded by transit media and vehicle branding specialist, The vehicles are divided between Cape Town and Durban as part of ALDO’s large-scale out-of-home strategy.

FUNNY SIGNS OF THE WEEK

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