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Issue 212 | Week1 | November 2013

 
 
   
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Viscom Africa
CONTINENTAL ALLOWS MAUVILAC TO GLOW IN THE DARK

Continental Outdoor Media has erected glow in the dark and day billboards in Mauritius, advertising Mauvilac, the local paint manufacturer and distributor. Continental Outdoor Mauritius was briefed to flight a 4x3m campaign to demonstrate their high-end quality colours that are available to marketers.

Antalis
DOTJWT'S DIRECTOR TALKS BIG DATA

Executive Digital Director at DotJWT Yoav Tchelet talks about big data, the collection of data sets, now so large it makes it difficult to process them using traditional data processing methods. This is a term that many marketers have become concerned about lately.

DR C DREIESENER VISITS NAB

Dr Carl Driesener, Senior Research Associate at the Ehrenburg-Bass Institute for Marketing Science at the University of South Australia, is in South Africa as a guest of the Newspaper Advertising Bureau (NAB) and Caxton CTP. Dr Driesener is in the country to share insights into, among other things, how consumers shop; the most beneficial store formats and layout and online versus in-store shopping behaviour.

CONTINENTAL OUTDOOR REVEALS ROMITRACK RESULTS

Continental Outdoor Media reveals research results from their out-of-home (OOH) advertising effectiveness measurement tool Romitrack. Romitrack is an analysis, a first for South Africa and Africa, initiated by Continental Outdoor Media with exclusive collaboration with Nielsen that evaluates the return on media investment (ROMI) on an OOH campaign, and compares test sales against a statistically matched control group.

wonsa

EXPAND A SIGN SPONSORS CLASSIC CYCLE RACE
Expand a Sign sponsored a Classic Cycle Race, hosted by a multiple branding solutions company called Amashova Branding. Thirty-two Wing Banners were used as route guide markers along the 106km course from Pietermaritzburg to Durban, and Plain Banners were used at the start and finish.
NAMPAK AND BRANDYOUCAR DRIVE RECYCLING MESSAGE

Nampak has picked Primedia Unlimited’s Brandyourcar.com, to drive home the importance of recycling. Nampak, used bonnet socks on a number of cars to stimulate conversation around ecological thinking and help create a generation of eco-warriors.

FRANK.NET CHOOSES TLC

FRANK.NET chose Primedia Unlimited's TLC washroom advertising campaign for its hard-hitting message with no frills and a tool that allows for an accurate measurement of return on investment.

Z CARD PROVIDES TWO IN ONE SERVICE

Power Pocket's Z-CARD® provides Growthpoint's clients, potential brokers and tenants with a two in one solution that showcases their properties’ prime locations along the Gautrain route, and contains a Gautrain card, in one handy marketing solution.

FUNNY SIGNS OF THE WEEK

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