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Issue 214 | Week3 | November 2013

 
 
   
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Viscom Africa
VISCOM DÜSSELDORF RAISES THE BAR

After last year’s successful Viscom frankfurt event, which had provided a huge boost in a difficult economic environment, the industry was anxious to find out whether such a great result could be repeated. With a total of 13,277 visitors, viscom grew considerably yet again, surpassing even the prior-year result (12,100) by 9.7%. With 350 participating companies, this year’s viscom also set a new exhibitor record, gaining 7% in the comparison with viscom frankfurt 2012 (327).

Antalis
MORE ANC BILLBOARDS TO BE REMOVED

Three other schools in Cape Town have billboards advertising the African National Congress (ANC) on their grounds and all of them will soon be removed. The Cape Times reported earlier this week that a billboard advertising the ANC had been removed from the grounds of a city school following complaints by the Democratic Alliance.

BRANDYOURCAR.COM CHOSEN TO CELEBRATE MANGO'S 7TH BIRTHDAY

Mango Airlines chose Brandyourcar.com's bonnet socks to effectively spread the word about its seventh birthday.

wonsa

GATEWAY CENTRE FEATURED IN TOP 5
Primedia Lifestyle Marketing Service’s managed Gateway Theatre of Shopping will be featured in the 6th Edition of Top500: South Africa’s Best Managed Companies publication, as a Top 5 company in the Shopping Centre sector in 2013.
FASHION MEDIA COMMISSIONED BY MARC JACOBS FOR HONEY

Fashion Media business has been commissioned by fragrance house Marc Jacobs to launch its latest offering, Honey.

AVIOS GOES FOR Z-CARD

Mortimer Harvey has selected a credit card-sized Z-CARD on behalf of its client, Absa Card, as an identical paper replica of the Avios Credit Card to target potential Avios Credit Card holders during select shopping centre activations.

MALL ACTIVE ALLOWS CONSUMERS TO EXPLORE THE EXPLORA

Primedia Unlimited’s Mall Active gave consumers the opportunity to interact and explore with Dstv’s new Explora decoder and to experience it first hand during an innovative mall activation at Sandton City, Gateway, Brooklyn Mall and Canal Walk shopping centres.

FOUR COMPANIES TAKE BEST PRACTICE AWARDS

Four companies took home best practice awards at the Viscom 2013 expo, which took place from  9-7 November in Düsseldorf.  The four winners show in many ways, the almost unlimited possibilities of digital advertising and information support.

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