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Issue 217 | Week4 | January 2014

 
 
   
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SOWETO HONOURS MANDELA THROUGH WALLS

On the 8th December 2013, visitors to Vilakazi street, together with members of the African National Congress Youth League, were invited to write a message on the wall in honour of Madiba’s life. Minister of Police, Nathi Mthethwa, Mzwandile Masina and Magasela Mzobe, ANCYL Convenor and Coordinator, respectively, wrote their personal messages on the wall.  Zahara, Robbie Malinga, Ntando, Andile Gaelesiwe and DJ Sbu also left their notes on the wall, which is now painted with Mandela’s famous quote and his picture.

KOO ERECTS A BILLBOARD OUT OF CANS

Koo erected a food-can billboard at Dobsonville, Soweto in celebration of World Food Day. Koo's billboard is six-metre by three-metre billboard made out of 2 106 KOO cans. Community members lined up to witness the event and at the end, received a can as the billboard was being dismantled.

SOUTH AFRICAN COMPANIES SCOOP MIDAS AWARDS

The 2013 Midas Report rankings have been announced: King James Cape Town #1 in Financial Advertising and Marketing Communications, with The Jupiter Drawing Room at #2.

PROVANTAGE HELP SAMSUNG LAUNCH GALAXY NOTE 3
When launching the Samsung Galaxy Note3, the brand went for Provantage's Airport Ads to create an awareness campaign that would leave well-heeled travellers wanting the product in their hands the moment it was available. Airport Ads helps to generate awareness of the Samsung Galaxy Note3 among travellers.
GLAMCAM GENERATES NEW MAGNUM'S AWARENESS VIA TWITTER

TLC's Glamcam was part of campaign that helped generate awareness for Ola Magnum's launch of two new variants, Magnum Pink Pomegranate and Magnum Black Espresso which created a South African first with a Twitter auction that used tweets as currency.

GOLF UNLIMITED ENSURES CLIENTS STAY CLUED UP WITH TRENDS

Primedia Unlimited company Golf Unlimited ensures that all clients, including first time advertiser Scoin Shop, are kept up to date with the latest trends and how best to act on them.

ORBIT CHOOSES THE Z-CARD FOR COMMUNICATION

Orbit Further Education and Training College, located in the North West Province, has chosen a credit card-sized Z-card® to utilise as a compact registration guide for new and returning students in 2014.

PRIMALL HEIGHTENS CONSUMERS SENSES

Primedia Unlimited’s shopping mall advertising specialist, Primall Media, heightened consumers’ senses whenever a new fragrance was launched by African Sales Company (ASCO) during 2013. Seductive scents deserve awesome advertising.

DSTV ASSOCIATES ITS BRAND WITH MIDDLE MARKET CONSUMERS

DStv has selected Primedia Unlimited’s MallWorx, to strategically position its branding in shopping malls across the country and generate awareness and brand association with middle market consumers about DStv Compact, DStv Family and DStv Access until mid-January 2014.

STANDARD BANK EMBARKS ON AIRPORTS ADS

Standard Bank has embarked on an Airport Ads campaign that has allowed for complete dominance of various international arrivals areas, in order to connect with upper LSM travellers arriving at OR Tambo International.

LAFARGE POPS-UP WITH Z-CARD®

Lafarge decided to use PocketMedia® Solutions’ Pop-Up and a concertina-style Z-CARD® to engage its customers and generate awareness around its product range.

CUMMINS GOES FOR AIRPORTS ADS

Cummins chose Provantage’s Airport Ads for its out of home campaign. The campaign, which runs for a duration of three months at OR Tambo International, aims to create and generate a higher level of awareness around the brand. Antoinette Abrahams of Airport Ads said, 'It’s the first time that Cummins has advertised on outdoor media, certainly the first time in airports and it is proving to be extremely successful. The response has been very positive. Airports are the perfect environment for Cummins as the brand can effectively reach the desired, higher LSM target market.'

GALDERMA LAUNCHES ACNE SKIN CARE RANGE

Galderma’s newly launched acne skin care range Cetaphil Dermacontrol booked TLC advertising spaces to get its brand in front of the eyes and into the hands, of consumers last November and December.

LION MATCH PICKS TLC FOR RELAUNCHING ITS BRANDS

The Lion Match Company selected Primedia Unlimited’s TLC, to relaunch its Duel and Loving Touch brands and their new variants via consumer engaging competitions that ran for three months in shopping mall washrooms around the country.

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