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Issue 218 | Week5 | January 2014

 
 
   
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SIGN AFRICA EXPO TO STOP OFF IN NELSPRUIT

The Sign Africa Regional Expo will stop off in Nelspruit on 12 February 2014 at Emnotweni Arena. The Expo aims to evolve your business by showcasing the latest equipment and consumables related to the signage, display and printing industries to help you grow your customer base, offer your clients a wider range of products and solutions and remain at the forefront of technology.

RIGHT STUFF ILLUMINATES IMPORTANCE OF GREEN WITH ALUMINIUM

The majority of Right Stuff’s products are constructed of or utilise components made of aluminium. In terms of being a supplier of branding products in South Africa, Right Stuff is amongst an exclusive group of businesses in this regard as most of our competitors use carbon fibre.

BIOPLUS UTILISES BRANDYOURCAR.COM

Bioplus is using Primedia Unlimited’s mobile advertising platform Brandyourcar.com for the first time to increase awareness and sales of the energy tonic’s new range of products. The campaign will run until June next year.

HEATHROW DEPLOYS EXCEPTIONAL 3D
Heathrow Airport has deployed Exceptional 3D’s auto-stereoscopic 3D display technology as part of a trial for assisting passengers through designated security areas. The project has introduced the glasses-free 3D solution to increase the eye-catching interest of travellers who pass through hand luggage security checkpoints prior to entering the boarding terminals.
VIRGIN ACTIVE SA AND MALL ACTIVE TEAM UP FOR CITROEN DS3 COMPETITION

Virgin Mobile SA teamed up with Primedia Unlimited’s, Mall Active to spread the word about its high-powered competition that saw a lucky South African winning a Citroen DS3 Cabrio 155 Sport.

MCDONALD'S EXPANDS USE OF DIGITAL SIGNAGE

McDonald's restaurants in the U.K. have been testing and expanding the use of customer-facing digital signage solutions, with hundreds of locations already deployed, according to a recent case study from digital signage provider ComQi.

TRANSIT.TV PROMOTES AQUELLÉ

Provantage used its Transit.TV™ platform to promote Aquelle’s new sparkling pineapple flavoured drink to promote their 100% Sparkling Summer Competition. The brand is marketed across South Africa in Transit.TV™ as a national campaign.

PRIMEDIA GROUP APPOINTS NEW CEO

The Board of the Primedia Group announced that as of the 3rd of February 2014, Roger Jardine will be joining Primedia as Group CEO, replacing Kuben Pillay who moves to the position of Executive Chairman.

GARMIN NAVIGATES THE MALL

Garmin is advertising its advanced technological GPS products in the shopping centre space. Primedia Unlimited's Primall Media has been chosen to expertly complete the campaign.

FUNNY SIGNS OF THE WEEK

 

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