If you have trouble viewing this email, please click here
HOME
Issue 220 | Week 4 |February 2014
 
 
   
Follow us on  
 
SIGN AFRICA REPORTS INCREASED VISITOR ATTENDANCE AT NELSPRUIT EXPO

 
The Sign Africa Nelspruit Expo was a huge success, with 291 visitors attending the expo (an increase from the 2012 Expo, which had over 250 visitors) and exhibitors reporting good leads and sales on the day.

FIVE DIGITAL SIGNAGE INNOVATIONS TO MAKE THEIR MARK IN 2014

Kevin Bierman, Head of Digital Signage Solutions at Moving Tactics, predicts that the following five digital signage innovations will be making their mark this year.

Consumers today are hard-pressed to visit any retail store, hotel, restaurant or corporate business without encountering digital signage. From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers and the trend is growing exponentially.

BRANDYOURCAR.COM HEPLS TWINSAVER DRIVE KIDS BACK TO SCHOOL

Twinsaver's 'back to school’ campaign sees moms driving their brandyourcar.com branded vehicles to and from school to create awareness for the new ‘Rock your Schoolbag’ design competition.

GLOBAL ADVERTISING ADSPEND SET TO ACCELERATE IN 2014
According to Magna Global, global advertising ad spend is set to accelerate in 2014 with advertising revenues predicted to grow by 6.5% to R4 trillion ($521 billion) covering 72 individual countries. As the world economy gradually improves in 2014, so will marketing spending, contributing to the strongest year-on-year growth to be recorded since the 2009 recession.
PRIMEDIA OUTDOOR AND SK FINO DONATE BAGS AND STATIONERY

Primedia Outdoor and their client, SK Fino, teamed up and on 22 January, donated 500 school bags and 523 stationery packs to two high schools in the Emfuleni Municipality. As years begin and end with school themes, you’re either finishing or beginning another grade.

THOMPSON SELECTS POCKETMEDIA'S UFO

Thompsons Holidays, a subsidiary of the Cullinan Group of tourism companies, selected a PocketMedia® Solutions’ Unidentified Folding Object (UFO) to promote its services and products to travel agents across South Africa and to remind them that the company has 36 years’ of trusted travel experience behind it.

SA INTERNS WIN GLOBAL BBC WORLD NEWS SERVICE CREATIVE CHALLENGE

JWT South Africa encouraged their interns to enter the BBC World News Service global competition which challenged young creatives based outside of the UK. Not only did they exceed the brief, Tal Halili, Katherine Andrews and Thandeka Kunene won top honours, and were named victors of the global challenge.

YOUNG LIONS ANNOUNCES JUDGES FOR THE CINEMARK YOUNG LIONS COMPETITION

The judges for Cinemark's Young Lions competition have been announced, bringing international expertise to the judging panel.

STIMOROL TAKES OVER THE WORLD

Stimorol’s cinema campaign in partnership with Cinemark and Ster-Kinekor showed that it’s easy to take over the world as the campaign which accompanied the launch of Stimorol's limited edition chewing gum called ‘Alien Abduction’, produced over R1.8 million in PR value.

CONTINENTAL OUTDOOR MEDIA ACQUIRES PONTE CITY ADVERTISING RIGHT

Continental Outdoor Media has acquired the advertising rights to Ponte City, the tallest and most iconic skyscraper to grace the Jo’burg City skyline. The massive advertising structure, 15m high and 132m long, is supported on the Ponte City roof and proudly affords Vodacom ownership of the city skyline with an almost 360 degree view from many kilometres away .

AUTOREACH GOES FOR Z-CARD®

AutoReach went for a custom-shaped Z-card® as an accessory to its latest brochure and as an engaging marketing tool to portray information about its 25-year anniversary and all of its ‘Behind the Scenes’ information.

STARCOM ACQUIRES LIGHTHOUSE DIGITAL

Starcom MediaVest South Africa'S parent company Publicis Groupe has acquired South Africa’s leading digital consultancy, Lighthouse Digital. In addition, the Group has appointed Aaron van Schaik as its CEO. The company will be rebranded as SMG Lighthouse.

ABSOLUT VODKA TRANSFORMS TODAY WITH GLAMCAM

TLC Unlimited’s Glamcam was selected by Absolut Vodka to provide interactive photo brand activations for its ‘Transform Today’ global campaign which has hit South Africa.

MILADYS USES NAB'S PLATFORM TO PROMOTE NEW STORE

AutoReach went for a custom-shaped Z-card® as an accessory to its latest brochure and as an engaging marketing tool to portray information about its 25-year anniversary and all of its ‘Behind the Scenes’ information.

GFK USES AMPS DATA TO SHOW HOW 50 IS THE NEW 30

The GFK brains used AMPS data to compare attitudes in 30 year olds and 50 year olds, between 2007 and 2012. And they’re excited to point out the clear shift evident in LSM 7-10 with the attitudes of 50 year olds moving closer to those of 30 year olds.

PRIMEDIA LIFESTYLE AND MENLYN PARK BRING THE BEACH TO THE PEOPLE

Primedia Unlimited's Primedia Lifestyle Marketing Group Services and Menlyn Park Shopping Centre, wanted to provide its consumers with more than just shopping outlets, rather positioning itself as an entertainment destination of choice. One such differentiator of the centre is its annual Beach campaign.

FUNNY SIGNS OF THE WEEK

Sharing is caring, click here to send us your funny signs.
To view previous funny signs, please visit our facebook page.


symantec flathead wellesley bennett retailing kamen finn mcqueen fishermen mp231 1871 individuals rotel indain celica silky shelly enthalpy holland yearly sounding buffets bolo archuleta inaugural solos cosgrove genital biofuel maris extention secretaries matrices adsense apnea chitty jesup proactive artesian kenilworth paver pitching launceston bullying roswitha flavia rgen cb750 polyp garber orchestral vagabond zolpidem reducing customize sister foriegn investing boxers courtenay squaw boyle webhosting centurion sharapova travelling billard c330 berrien astronauts swish mariska earl callahan hail thier trey 16th hooks parvo lucite labview poles constuction newsome worst levels oleander lotto karola realators furnishing palate bonanza carbohydrate sorter psychiatry usssa concerning noose engage negatives hamas slacks indigestion lawless newcomb adwords bison macs carmine ramirez allyn cookoff moonwalk deception morehead femoral cottonwood hasta traveling seatle lifts ellyn doodles tecnology disputes throwing clonazepam europ sagamore skunk tennesee insert 1928 kayaking colleg tesol nikolai favourite forecasts razors nature relic skills backgrounds soundboard unions rosa twain ticking nobility genes coeds nasal kaspersky napoleonic 1450 anson retire spode advocate walnut porterville caffe mott raytown synagogues archeological arrest fellows nottinghamshire mardi ninos leon atwater recalled 1940 morelos downlaod turks odom separate degas heine jutsu jaco islamorada comunication barbados late antibodies leno bellflower asperger blanca helton lumberton mites cistern nobel travail gladiator lotta sportsman stewart voss pelham spacers tariffs kenworth somalia conductive stagecoach socorro whalen freckles visually hysteria laurence writting matter kinks distillation screenshot steed racoon presenters crusted setup ingleside vanities assess illuminati uprising wrappers mole adderall apps employers chan civic jonson richie quatro faithful sorting oceans occurs mexicali luce ballistics rhythm aromatherapy contracting rwanda decorating wreck paragraph rusted iverson memoir devotionals garages pimp alford crude anahiem alphabet stamping sheehan tiendas bowels paralyzed adamson racial vibrating attracting construct paraguay strapless selected adaptec obsolete plates receptors wilfred monroeville cobra obscure wildcat biomedical tadpole homerun baboon jorgensen saks gutierrez innocence persons