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Issue 224 | Week1 | April 2014

 
 
   
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PRIMEDIA LIFESTYLE ADVISES RETAILERS TO BE AUTHENTIC

 
Doug Mayne, Group MD of the Primedia Lifestyle Group suggested that those operating within the retail world need to take a closer look at their authenticity.

SEALY SELECTS AIRPORT AND TRANSIT.TV

Sealy Posturepedic selected the Airport and Transit.tv advertising platforms to communicate with potential consumers.

SAFM PICKS BRANDYOURCAR.COM

This year, SAfm branded vehicles, courtesy of Brandyourcar.com, will be noticed in and around Johannesburg, Durban and Cape Town.

MY AFRICA CHOOSES Z-CARD®
My Africa Marketing Consulting, a marketing and management consulting company, chose Z-card® as the ideal marketing tool for its client, Rawbank, to launch its new prepaid debit card in the Democratic Republic of the Congo (DRC).
EXPAND A SIGN SUPPORTS SUNFLOWER FUND

Expand a Sign recently donated a three metre Gazebo to the Western Cape office of the Sunflower Fund which was used at their refreshment station at this year's Cape Argus Cycle Race.

FITTING EXPOSURE CREATES AWARENESS FOR STA SOF FRO

Sta Sof Fro from Amka Products chose Fitting Exposure, a division of TLC, to create awareness of the new packaging for the brand and to form part of a national ‘Just Be’ advertising campaign using their unique change room and clothing store advertising platform.

DEPARTMENT OF HEALTH KEEPS ADVERTISING IN CHECK WITH AIRPORT.TV


The Department of Health is flighting a series of commercials across South Africa via Airport.tv's advertising platform.

ABF TO HOLD AGM EVENT

ABF will present certificates to companies that have provided donations at its AGM to be held on the 7th April at Draft FCB.

AIRPORT ADS ANNOUNCES NEW NATIONAL SALES MANAGER

Out of home media doyenne Antoinette Abrahams was recently promoted to the position of National Sales Manager of Airport Ads, a division of Provantage.

TLC AND OLMECA RUN WASHROOM CAMPAIGN

Alcohol brand Olmeca Tequila recently ran a two month campaign in selected Nightlife venues through Primedia Unlimited’s TLC business using digital and static advertising washroom platforms.

FUNNY SIGNS OF THE WEEK

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