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Issue 227 | Week4 | April 2014

 
 
   
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EXPAND A SIGN REVEALS NEW PRODUCT BROCHURE

 
Expand a Sign launched the new 32-paged product brochure which includes bold, clear and colourful product photos and descriptions, highlighting the sizing, features and benefits of its entire range.

BEITH DIGITAL PROVES ITS SPEED AND RELIABILITY WITH SHELL AND FERRARI

Shell, along with its technical partner Ferrari, hosted the Shell V-Power Nitro+ Festival at NASREC, south of Johannesburg and the agency JWT CA chose Beith Digital as the branding partner.

OGILVY AND MATHER JHB LAUNCH HOLLARD'S DON'T WORRY CAMPAIGN

Ogilvy and Mather Johannesburg (O&M JHB) have created the 'Don’t worry. Be Hollard' campaign which encourages people from all walks of life to adopt the cheeky ‘Be Hollard’ attitude that essentially gives unnecessary fretting the proverbial finger.

CONTINENTAL OUTDOOR'S STUDIES HIGHLIGHT IMPACT OF OUTDOOR ADVERTISING CAMPAIGNS
Continental Outdoor has produced four studies since the inception of its ROMItrack product last year. The four studies show the impact and return on investment that an outdoor advertising campaign produces on the bottom line.
HELLOCOMPUTER TEAMS UP WITH FCB FOR LABELLO SMOOCH CAMPAIGN

Hellocomputer and Draft FCB Johannesburg have launched an electrifying activation for Labello.

RICOH SOUTH AFRICA LAUNCHES ATTENTION-GRABBING CAMPAIGN

Ricoh South Africa has launched an advertising campaign based on political jockeying in the run up to the 2014 elections that asks people to imagine change. The campaign features caricatures of Julius Malema and Helen Zille embracing happily.

GUERRILLA IMC AND SUPER M KEEP BRAND AWARENESS MOVING


Outdoor specialists, Guerrilla IMC and Super M gave the people of Cape Town free rides over the holiday season to promote the Super M brand.

STUDIO 112 DESIGNS A POP-UP TEASER FOR STANDARD BANK

To surprise and delight Standard Bank’s employees during their trip to Cape Town, Studio 112 designed a folder which contained a special teaser for each day of the trip. The innovative campaign engaged Standard Bank’s top performing team members during the bank’s four-day PBB Africa Mark of Excellence Awards. Top performers from all over the continent attended the event that took place in Cape Town from 23-27 March 2014.

PMG APPOINTS NEW DIRECTOR

Mzukisi (Mzi) Deliwe, has been appointed as a director to the Provantage Media Group (PMG) Board.

FUNNY SIGNS OF THE WEEK

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