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Issue 231 | Week3 | May 2014

 
 
   
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VISTA SYSTEM’S DOUBLE SIDED ILLUMINATED PYLONS INSTALLED AT GATEWAY MALL

 
Vista System International recently supplied its double sided, larger than life Vista Light pylons to Beith Digital for installation at movie theaters inside Gateway Mall in Durban.

CARAT PREDICTS FUTURE FOR MEDIA STRATEGISTS

Carat SA has revealed that the Oscar Pistorius trial drew unprecedented audiences, yet advertisers responded sluggishly despite the potential for increased exposure. According to the company, now is the time for media strategists to consider how they will advise their clients and advertisers should the spectre of Court TV in South Africa become a reality.

PMG DISCUSSES EVOLUTION OF BRAND ACTIVATION IN AFRICA

Stephan Botha of Provantage Media Group division ProActive explains that, in Africa, to rise above the clutter a fully integrated approach is key and this includes the ever-growing use of Social Media.

CIPLA ENJOYS CONTINUED SUCCESS WITH X/PROCURE
Cipla Medpro has renewed its advertising contract for the seventh consecutive year with Primedia Unlimited’s X/procure®.
BRANDYOURCAR REACHES B2B MARKET

A lot of people perceive transit media as beneficial for consumer messaging only, but Brandyourcar.com has proven that it goes a little beyond that by reaching the business to business (B2B) market just as well.

POCKETMEDIA REINVENTS WHEEL OF CUSTOMER ENGAGEMENT

PocketMedia® Solutions has reinvented the wheel when it comes to assisting its clients to engage their consumers with out-of-the-box marketing and communication applications with the PocketMedia® Wheel, which can be used across various industry sectors from finance to government to wine.

IMPERIAL JOINS FORCES WITH CINEMARK


Imperial has partnered with Cinemark to create a cinema campaign that would showcase its brand quality and offerings.

AFRICA'S Z-CARD® DISTRIBUTOR APPOINTED AS MARKETERS ASSOCIATION PARTNER

Nhume Marketing Communications, the official distributor of Z-CARD® Africa, Middle East, India and Turkey (ZAMI) in Zimbabwe, has been appointed as the official print partner for the Marketer’s Association of Zimbabwe’s Superbrand Awards which is an appointment based wholly on the Z-CARD®.

ABF GETS MAJOR SUPPORT FOR UPCOMING GOLF DAY


The Advertising Benevolent Fund's (ABF) President’s Cup golf day, taking place on 20th May 2014 at the Wanderers golf club, will feature a great line up. Brendan Seery, Executive Editor of The Star and Media and Marketing Editor for Independent Newspapers, will MC the event and Alex Eliseev from 702 Eye Witness News will network with golfers.

FUNNY SIGNS OF THE WEEK

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