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Issue 233 | Week1 | June 2014

 
 
   
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EXPAND A SIGN SPONSORS MONSTER ENERGY

 
Expand a Sign has become an official sponsor and branding supplier of Monster Energy SA and their MX Nationals Motocross Championship. Expand a Sign will provide branding throughout the country at a variety of sport and music events.

PRIMALL INTRODUCES BIC'S LADY RAZORS

 
Primall Media is running a campaign to introduce BIC’s Flexi Lady razors to the South African market. The campaign started in seven malls across the country at the beginning of March and runs until the end of May, targeting women in the LSM 7-10 bracket. Branding is close to several points of purchase and boasts fresh colours and attractive messaging.

SANBI PICKS Z-CARD®

South African National Biodiversity Institute (SANBI) picked PocketMedia® Solutions’ Z-card®, containing seeds, to distribute at the recently held Tourism Indaba to generate awareness around the organisation.

AD POST FLIGHTS WELL-OILED CAMPAIGN FOR CASTROL 

Ad Outpost’s creative division, The Imagination Lab, has coordinated an OOH campaign for Castrol oil. The campaign can be seen along the M1 highway in Johannesburg where the client and its creative agency bring advertising on OOH to life.

GIBS TEAMS UP WITH PRIMEDIA UNLIMITED FOR SHOPPING MALL SURVEY
Primedia Unlimited’s Mall Division has joined forces with The University of Pretoria’s Gordon Institute of Business Science (GIBS) to conduct a shopping mall survey to ascertain shopper behaviour and how advertising impacts them.
GUERRILLA ESCALATES BRANDING

Guerrilla Special OPS has launched Escalator Handrail Branding. Following extensive development and product testing, this unique brand offering puts products, services and brands literally in the hands of consumers. With a minimum 30 second consumer interaction, the recall rates are phenomenal.

MEDIA SHOP SCOOPS MEDIA AGENCY OF THE YEAR 2014 AWARD

The Media Shop has won the 2014 Media Agency of the Year Award at the annual AdReview awards.

CELL C COMMUNICATES THROUGH TLC PLATFORMS


Cell C turned to TLC when it decided that the airport would be the ideal platform to communicate its sponsorship of the Durban-based Sharks team. Visitors to King Shaka Airport in Durban will see the full door wraps used by Cell C to leverage mileage from its sponsorship of the provincial rugby team.

PMG APPOINTS NEW GENERAL MANAGER


Britta Fourie has been appointed as the new General Manager of the Marketing and Innovation division at Provantage Media Group (PMG).

FUNNY SIGNS OF THE WEEK

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