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Issue 237 | Week5 | June 2014

 
 
   
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FESPA AFRICA KICKS OFF THIS WEEK!

 

The first FESPA Africa event will take place this week from Wednesday, 2 July to Friday, 4 July 2014 at the Gallagher Convention Centre, Johannesburg, South Africa. FESPA has partnered with Practical Publishing, the organisers of Sign Africa and Africa Print, in expanding its global event portfolio into another key future print market.

FCB SA AND OGILVYONE SCOOP OUTDOOR CANNES LIONS AWARDS

 
FCB South Africa walked away with two Bronze Lions in the Promotion and Activation category for its Coca-Cola 'A RAINBOW FOR THE RAINBOW NATION' campaign and OgilvyOne won the Direct Lions Grand Prix for its #lookup digital billboards that showed kids pointing to actual British Airways planes as they passed overhead.

NEW WAVE OUTDOOR MEDIA DRIVES AWARENESS FOR TOP SHOP SA

When launching its Topshop South Africa range, the fashion retailer headed to the streets with an extensive transit campaign in conjunction with New Wave Outdoor Media.

OTICON PICKS Z-CARD®

Oticon has selected a Z-card® to communicate with its end-users. The new card has been custom-made to fit into each Oticon drying cup. A drying cup assists end-users to prolong the life of their hearing instruments. Hearing instruments have to cope with all sorts of influences – from humidity and heat, to earwax and hair care products, which end-users are now able to counter against thanks to the new Z-card®.

MEDIALOOP AND MOVING TACTICS JOIN FORCES
MediaLoop has joined forces with Moving Tactics to develop and introduce a unique platform that uses a network of high definition digital screens that are strategically placed in the workspaces of media agencies throughout South Africa.
POCKET MEDIA PRODUCES STAR FOLD INNER CARD FOR MAZ

The Marketers Association of Zimbabwe (MAZ) has had a new PocketMedia® application produced, consisting of a wheel on the front cover and a Star Fold inner, to drive awareness of the Superbrand concept.

PMG APPOINTS NEW NATIONAL OPERATIONS MANAGER

The Provantage Media Group (PMG) has appointed, Trevor Waberski as the National Operations Manager of Activations.

FUNNY SIGNS OF THE WEEK

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