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Issue 238 | Week2 | July 2014

 
 
   
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MOVING TACTICS LAUNCHES DIGITAL IMPACT DIVISION

 

Moving Tactics recently launched an activation division that specialises in short-term, rental and campaign-based advertising solutions, Digital Impact. This advertising solution is the first of its kind in South Africa, as the division focuses on creating experimental marketing engagements by combining digital, traditional and alternative media elements.

PMG WRAPS TAXIS WITH MUVHANGO BRANDING

 
SABC 2’s Muvhango is targeting the commuter market through branded taxis to increase brand exposure and attract more viewers with Provantage Media Group (PMG). As a result, a total of forty taxis in Gauteng, Free State, Limpopo, Mpumalanga, Western Cape, KwaZulu-Natal and the Eastern Cape are taking the messaging to this highly sought-after, economically active consumer segment.

SAMSUNG USES PRIMALL'S PLATFORM FOR LATEST OFFERING

Samsung has used Primedia Unlimited’s Primall Media advertising platform to communicate its latest offering, the curved UHD TV.

BRANDYOURCAR.COM DRIVES OLX

OLX has enlisted Brandyourcar.com’s services to boost awareness of its trading platform.

ESTEE LAUDER TEAMS UP WITH FASHION MEDIA
Estee Lauder selected Primedia Unlimited’s in-store advertising business Fashion Media to spread the word to upmarket women while promoting its anti-blemish serum, Clear Difference.
POCKET MEDIA LAUNCHES FLIPPER

PocketMedia® Solutions, home to Z-card®, launched the Flipper at Markex Johannesburg (10-12 June 2014, Sandton).

EXPAND A SIGN APPOINTS NEW BRAND MANAGER

Expand a Sign appointed Kirsty Fonzari as Brand Manager from 1 June 2014. Fonzari has a wealth of experience, having worked as Group Marketing Manager for Three Cities and Operations Director for a leading group of healthy foods restaurants in the United Kingdom. During her UK career, Fonzari  was instrumental in the successful winning of the 'Time Out' Bar of the Year, ‘Best Design’ and ‘Best Concept’ awards for a chain of bars.

ABF TO HOST COMEDY EVENING

The Advertising Benevolent Fund (ABF) will host its Comedy Evening at Joe Parkers in Montecasino. The fundraiser will take place on 19 August 2014.

Z-CARD® POCKETS WINDSOR GOLF HOTEL'S OFFERS

Nairobi-based Windsor Golf Hotel and Country Club recently selected a pocket-sized Z-card® as a platform to showcase everything that the hotel has to offer.

NAMPAK CHOOSES TLC

Nampak chose TLC to promote awareness about products in its Twinsaver range.
Primedia Unlimited’s TLC made consumers aware of a Mother’s Day competition being run by Twinsaver through DSTV.

FUNNY SIGNS OF THE WEEK

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