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Issue 239 | Week 3 | July 2014

 
 
   
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FIRST FESPA AFRICA EXPO ESTABLISHED AS A WORLD CLASS EXHIBITION

 

The inaugural FESPA Africa, formerly Sign Africa, held at Gallagher Convention Centre from 2-4 July 2014, attracted 5460 visitors from Africa, with an 11% increase of attendees from outside South Africa compared to Sign Africa 2013. The exhibition attracted visitors from nearly 40 countries, with the top five countries represented outside of South Africa being Botswana, Mozambique, Nigeria, Zambia and Zimbabwe.

XP DIGITAL PROMOTES HEDELIX

 
Primedia Unlimited’s XP Digital™ will promote cough syrup Hedelix as it has the sole advertising rights to 106.68cm (42”) HD screens located in dispensaries within Dis-Chem stores nationwide, as well as 103 Clicks stores nationally.

PMG RUNS EYE-CATCHING CAMPAIGN FOR GROLSCH

Provantage Media Group's Airport division, Airport Ads, is turning heads with Grolsch's new international campaign ‘Choose Interesting’ at the Cape Town International Airport with its massive three-part building wrap.

RUSSELL HOBBS AND PRIMALL TEAM UP FOR UNFORGETTABLE MOMENTS CAMPAIGN

Primall Media is featuring Russell Hobbs’s advertising campaign that offers consumers a chance to win ‘unforgettable moments in Rome, Paris or London’.

UNIVERSITIES WELCOME STUDENTS WITH POCKETMEDIA APPLICATIONS
Many universities have opted to use a Z-card® and other PocketMedia® applications to provide first-year students, Grade 12 learners and other prospective students with information about the facility.
PRIMALL BECOMES LEADING FASHION ADVERTISING CHANNEL

Primedia Unlimited's Primall Media is at the forefront of innovative mall advertising and fashion related brands are seeing the advantages of advertising directly to their target market within the shopping mall environment.

NAMIBIA'S MAERUA MALL APPOINTS PRIMEDIA LIFESTYLE GROUP AS ITS AGENCY OF CHOICE

Primedia Lifestyle Group has been appointed the agency of choice for Namibia’s Maerua Mall. This is the first centre that Primedia Lifestyle Group is representing outside of its 40 shopping centres within South Africa.

SYMEOLOGY ACCELERATES BUSINESS CONNECTIONS WITH Z-CARD®

Symeology Business Accelerator has selected a credit card-sized Z-card® as a compact ‘mind-map’ of the company and the services that it offers, to be used during its ‘free to good home’ drive which sees the company setting up appointments with 500 companies that it has never dealt with before.

DYNAFIL GOES FOR TLC

Primedia Unlimited’s TLC used A4 frames within the washrooms of 10 high end malls, 24 Netcare Clinics and 33 Medicross Clinics around the country for its Dynafil campaign.

FUNNY SIGNS OF THE WEEK

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