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Issue 242 | Week 2 | August 2014

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NF Branding Activates Audi Open Haus Promotion


Audi SA selected National Flag (NF) Branding and Outdoor Energy to brand its Open Haus campaign. The campaign is a national promotion by Audi SA that will run during August to promote specific cars in its range.

Antalis Affirms Support for Loeries With Renewed Sponsorship

Antalis South Africa has renewed its sponsorship as the official paper supplier/partner to the Loeries Awards and its sponsorship of the Loeries' Creative Use of Paper award. It sponsored the paper for the recent official Loeries poster campaign.

Ask Afrika And Cuende Design Advanced OOH Research

Ask Afrika and Spanish out-of-home research company Cuende Infometrics have collaboratively designed an OOH research model that is not only cost effective, but one of the most advanced methodologies globally.

Cipla Picks XP Digital For Maximum Exposure

Pharmaceutical manufacturer Cipla selected XP Digital™ for advertising its calmative product, Relicalm on 106.68cm (42“) high definition screens within Clicks and Dis-Chem stores nationwide.

TBWA\Hunt\Lascaris Goes For PocketMedia®'s Changer
TBWA\Hunt\Lascaris Cape Town, an advertising and communications agency situated in Green Point, selected a PocketMedia® Solutions’ Changer to officially launch its offering, TBWA Coastal, to the Eastern Cape business community.
Provantage Media Group (PMG) introduces CommuterActive™

The latest Transit Track™ research study conducted by Millward Brown is conclusive: 72% of minibus taxi commuters make retail purchases within a 10-minute walk of their taxi rank or station. This is a massive retail opportunity that brands simply cannot afford to ignore. Based on this insight, ProActive™, a division of PMG, has introduced CommuterActive™.

Guerrilla IMC Connects Customers With Nokia Asha Range

Nokia has launched a campaign across Guerrilla IMC's mega format outdoor media to raise awareness of the Asha handset range. The campaign targets the youth segment, the same demographic targeted by Guerrilla's Jozi package.

eThekwini Transport Authority Communicates Through Z-CARD®

The eThekwini Transport Authority (ETA) has chosen a compact, credit card-sized Z-card®, slotted into a PVC keyring pouch as a handy communication solution for commuters.


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