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Issue 247 | Week2 | September 2014

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Mortimer Harvey Is The First Independent Agency In SA To Open Regional Office In Cairo


Mortimer Harvey is expanding into Africa and the Middle East. The Johannesburg-based, full-service, integrated communications agency has announced the launch of Mortimer Harvey Africa Middle East and the opening of a regional office in Cairo, Egypt.

Expand A Sign Releases WondaSign-EX2

Expand a Sign has launched the WondaSign-EX2, which combines the practicality of the banner-stand and the innovation of the WondaSign for effective 360º branding.

Pocketmedia Revs Up Suncoast Casino

Tsogo Sun’s Durban-based Suncoast Casino, Hotels and Entertainment selected an all-in-one PocketMedia® Solutions’ direct mailing solution, with duplex personalisation, to communicate its REVVVED UP gaming promotion to Suncoast cardholders.

XP Digital Increases Sinutab's Sales 

Johnson and Johnson’s Sinutab product showed a 36% and 25% increase on sales during April and June respectively, following a two month split campaign on Primedia Unlimited’s XP Digital™ platforms.

Primedia Lifestyle Group Scoops Spectrum Award 
The Primedia Lifestyle Group has received top honours for its retail marketing strategies from the South African Council of Shopping Centre’s (SACSC) annual Footprint Awards. The company has claimed the elite Spectrum award, the most prestigious award on offer, for the third year in a row.
Neilsen Study Highlights Efficacy Of Salon Advertising Solutions

Neilsen has conducted a survey on behalf of Primedia Unlimited’s Salon Media to understand the interaction of salon customers that engage with its digital media advertising solutions.

Admadmedia Introduces 3D Branding

Admadmedia recently introduced their new 3D branding element across their entire Inner City Site portfolio. The 3D element features a striking moulded design showcasing the company’s logo and the official ‘Admadmedia Blue' colour specially formulated for the business.

Advertising Industry Supports Ban Animal Trading Campaign

The advertising industry has contributed to the latest campaign of Ban Animal Trading (BAT), creating various campaigns for the organisation.

TLC Flies Adidas All In Or Nothing Campaign

Adidas has used Primedia Unlimited’s TLC-powered fitting room advertising platform, Fitting Exposure, to launch its official footwear entitled ‘Battle Pack’, for its latest, product-focused ‘All In or Nothing’ Soccer World Cup campaign.

TLC Helps Idols Fans Make An Excuse To Watch The Show

Idols South Africa is running the #makeyourexcuse campaign via Primedia Unlimited’s washroom advertising specialist, TLC, until November.


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