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Issue 250 | Week 1 | October 2014

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FCB Creates Old Mutual's WPO Campaign


FCB Joburg created a new integrated Wealth Planning Offering (WPO) campaign that highlights Old Mutual's wealth creation capabilities.

Elizabeth Arden Reinforces Consumer Association With Primall

Primedia Unlimited’s Primall Media played an integral part in developing an integrated marketing strategy for Elizabeth Arden. The primary objective for Elizabeth Arden’s Skin Illuminating campaign was to reinforce the consumer’s associations of the brand as the go-to skincare regimen that addresses all causes of uneven skin tone.

Expand A Sign Supports Annual Rhino Ride

Expand a Sign has proudly supported the Zululand Rhino Reserve and the annual Rhino Ride since 2012, as they are passionate about rhino conservation. This two day mountain bike ride through the big five nature reserve attracts over two hundred riders and all proceeds raised go to the Zululand Rhino Reserve Trust.

Nal’ibali Sparks Children’s Potential

Nal’ibali has launched a billboard campaign to generate awareness and discussion around the power of stories to spark all children’s potential. Building on the simple logic that a well-established culture of reading can be a real game-changer for education in South Africa, the campaign seeks to inspire and motivate parents and caregivers to give their children a head-start in life, by making reading and storytelling a part of daily life.

XP Digital Introduces Centrum Supplements
Health brand Centrum tasked Primedia Unlimited’s subsidiary XP Digital™ with the introduction of two new supplements to its range, My Nutrients Omega 3 and My Nutrients Antioxidant.
Decision Inc. Chooses Z-Card®

Decision Inc. has selected a credit card-sized Z-Card® in which to position its brand.

ProActive Implements Countrywide Mascom and Huawei Tour

Cellphone service provider Mascom and telecoms equipment company Huawei recently commissioned ProActive™, a division of Provantage Media Group (PMG), to implement a countrywide tour across Botswana.

Expand A Sign Celebrates Heritage Day

In celebration of Heritage Day, Expand A Sign staff were encouraged to dress up in their respective cultural attire on 23 September 2014 and were also treated to a magic show by Mo Magic.

Golden Arrow Keeps Moving With Tractor Outdoor

Golden Arrow has renewed Tractor Outdoor's contract.

ABF Hosts Pub Quiz

The ABF held its Pub Quiz on 30 September 2014 at the Fillet Signature Cut in Douglasdale.


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